About
Purposeful executive with 15+ years of experience in sales strategy, business transformation, and operational excellence. Proven track record in driving revenue growth, optimizing route-to-market strategies, and leading high-performing teams across global markets.
Experience
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Head of Sales & Business IntelligenceThe Pentagon Food Group LtdDec 2018 – Present
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Sales Operations Planning ManagerInternational Marketing CommunicationsNov 2016 – Jul 2018
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Snr. Area Merchandising ManagerSmollanNov 2013 – Oct 2016
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Territory Sales & Merchandising ManagerUnileverSep 2010 – Oct 2013
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Assistant Sales ManagerBergerApr 2008 – Aug 2010
Education
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Master of Business Administration (MBA)National University of Modern Languages (NUML)Marketing · Jan 2005 – Jun 2007
Skills
<3 months
<3 months Just getting started - under three months. This is also what shows when a level has not been set.
Tools / apps / platforms
10+ years
10+ years More than ten years.
Microsoft Excel
5 to 8 years
5 to 8 years A long stretch - five to eight years.
Microsoft Power BI
2 to 5 years
2 to 5 years Several years of experience.
Canva
Zoho CRM
WordPress
Google Sheets
1 to 2 years
1 to 2 years A year or two of steady use.
Google Analytics
6 to 12 months
6 to 12 months Most of a year behind them.
Oracle Database
Oracle Application Express APEX
Languages
Native / Bilingual
Native / Bilingual Their first language, or as strong as one.
Urdu
Speak · Read · Write
Punjabi
Speak · Read · Write
Fluent
Fluent Comfortable using it for work.
English
Speak · Read · Write
Conversational
Conversational Can hold an everyday conversation.
Pashto
Speak
Persian
Speak
Projects
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Business IntelligenceAzure/Power BI
BI development head
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ERP Cloud MigrationOracle Apex
Business Analyst
Courses & certifications
- Implementing Sales & Operations Planning · Unilever (IBA)
- Winning in Turbulent Times · Unilever (IBA)
- Leadership Management · Smollan