Ratul Kumar Singh

About

Performance marketing enthusiast with hands-on experience in brand/content marketing, media buying, and CRO. Seeking an internship to deepen practical expertise in Google Ads, Meta Ads, and campaign optimization.

Experience

• Media Buyer Intern
  ROI Magnet
  Sep 2026 – Oct 2026

  Managed performance marketing for 3 clients, including launching Meta Ads campaigns, writing ad copy, evaluating creative, analysing performance, and optimising campaigns. Worked on TOF/MOF/BOF strategies, retargeting, and DPA. Conducted website audits and identified CRO opportunities.

• Brand Manager Intern
  Blue Minch
  Aug 2024 – Oct 2024

  Created blogs, social media content, captions, taglines, and promotional copy. Developed content ideas, creative concepts, and scripts for marketing campaigns. Gained experience in content research, creative ideation, copywriting, social media management, and social media marketing.

Education

• 2026
  B.com.

  Surya Sen Mahavidyalaya

  2023 – 2026

  2023 – 2026
• 2023 BS
  Secondary

  BSF Senior Secondary Residential School

  2019 – 2023

  2019 – 2023

Skills

Tools / apps / platforms

Languages

Projects

• Performance Marketing Campaign Strategy
  Meta Ads, Google Ads

  Developed a multi-channel performance marketing strategy with targeting, creatives, KPIs, budget allocation, A/B tests, optimization, scaling, and retargeting plans.

• CRO & Website Audit - The Derma Co
  Lighthouse, PageSpeed Insights

  Conducted a CRO and website audit to identify conversion and UX issues, find barriers across product pages and homepage, and recommend UX, offer, social proof, and CTA improvements.

• Competitor Analysis & Meta Ad Copywriting
  Meta Ads

  Analyzed local laptop repair competitors and developed a static ad creative with conversion-focused copy highlighting offers, benefits, free diagnosis, warranty, and secure data recovery.

• Meta Ads Creative Analysis & Optimization
  Meta Ads

  Analyzed a Flipkart Minutes Meta ad for hooks, visuals, CTA, funnel stage, and conversion strategy. Suggested improvements using delivery messaging, social proof, discounts, and stronger CTAs.

• Responsive Search Ad (RSA)

  Created 15 headlines, 4 descriptions, relevant keywords, CTAs, and 6 sitelinks to improve ad relevance and RSA ad strength.

• Google Ads Keyword Research Assignment
  Google Keyword Planner

  Conducted keyword research using Google Keyword Planner, analyzing search intent, CPC, search volume, and match types. Identified high-intent keywords and created a negative keyword strategy.