Priyansh Rathore

Performance Marketing Executive · Google Ads, Meta Ads, GA4

Mahoba, uttar pradesh, India

@priyansh_rathore

0 followers

🎓 B.A. in History at Bundelkhand University

About

Performance marketing graduate with hands-on experience in Google Ads, Meta Ads, SEO, and GA4. Has a data-driven approach to campaign optimization, keyword research, and performance analysis, supported by field research and analytical reporting experience.

Experience

Research Assistant

Ministry of Jal Shakti

Jul 2023 – Sep 2023

Contributed to a national urban and rural cleanliness assessment survey spanning 4,000+ cities and towns. Collected, verified, and analyzed field data across 100+ urban zones to support accurate cleanliness audit rankings. Authored and submitted 15+ analytical reports, improving data interpretation efficiency for survey leadership.
Performance Marketing Intern

Talent Kaksha Global Education

Assisted in planning Google Ads and Meta Ads campaigns, including audience targeting and keyword research. Tracked CTR, CPC, CPL, and conversion rate to identify underperforming ads and refine ad copy accordingly. Used Excel and Google Sheets for competitor research and performance reporting, supporting data-driven campaign decisions.

Education

2021

Class XII

RBPS, Mahoba

2021
2019

Class X

Gyansthali, Mahoba

2019
B.A. in History

Bundelkhand University

History

History

Skills

<3 months

SEO Cpc Marketing Conversion Rate Keyword Research Audience Targeting Digital Advertising Campaign Optimization

Tools / apps / platforms

<3 months

Google Ads Google Sheets Microsoft Excel Google Analytics Meta Ads Manager Microsoft Office Google Tag Manager Google Search Console

Projects

Performance Marketing Dashboard

Excel

Built an Excel dashboard to track CTR, CPC, CPL, and conversions in a single, centralized view for reporting.
Google Ads Search Campaign

Google Ads

Conducted keyword research and organized ad groups by intent to improve campaign structure and relevance. Completed a conversion tracking exercise to measure key website actions and validate campaign effectiveness.
Meta Ads Lead Generation Campaign

Meta Ads

Built and optimized a Meta Ads campaign for a local business, defining audience segments and campaign objectives. Monitored CTR, CPC, and CPL throughout the campaign, adjusting targeting and creative to improve performance.

Courses & certifications

Digital Marketing · Cambridge International Qualification
Premier Certificate in Digital Marketing · Talent Kaksha Global Education

🏆 Achievements & awards

Sports medalist · 2018

Medalist in the 200m and 100m events at the Gyansthali Sports Meet.

⚽ Extracurricular activities

Event Coordinator

Event coordinator for multiple university events.
Member, Rotary Club, Jhansi

Member of the Rotary Club in Jhansi.
Sports Captain

Served as sports captain and competed in athletics events.

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