Prerna

About

BAMMC student with hands-on experience across social media marketing, influencer marketing, and campaign execution through internships and freelance content work. She has worked on influencer scouting, campaign coordination, content creation, and audience engagement for brand campaigns.

Experience

• Influencer Marketing Intern
  Alchemy Group
  Jul 2026 – Oct 2026

  Scouted and shortlisted influencer profiles for HUL brand campaigns including Closeup White Now and Pepsodent. Coordinated end-to-end influencer campaigns, liaised between brand teams and influencers, and tracked campaign progress and deliverables.

• Freelance Content Creator
  Freelance
  Feb 2026 – Mar 2026

  Created social media content and creatives, and designed posts using Canva and Photoshop.

• Social Media Marketing
  ViralFlux
  Aug 2025 – Jan 2026

  Created and managed Instagram content, assisted in campaign execution for brand promotions, and designed posts using Canva and Adobe tools.

• Influencer Marketing Intern
  Hustling Collaborators
  Feb 2025 – Jul 2025

  Coordinated with influencers for brand campaigns and outreach, assisted in campaign planning and execution, and supported communication between brands and influencers.

Education

• 2026 SI
  Bachelor of Arts in Mass Media & Communication (BAMMC)

  SIES College of Arts, Science & Commerce

  Mass Media Communication · 2023 – 2026

  Mass Media Communication · 2023 – 2026

Skills

Tools / apps / platforms

⚽ Extracurricular activities

• Scripted Short Film

  Developed the script for a short film, demonstrating creative writing and storytelling abilities.

• Social Media Ad Design

  Designed engaging ad creatives for college campaigns and improved visual appeal and audience interaction.

• Multimedia Advertising Project

  Focused on audience targeting and brand messaging; developed a complete campaign including video ads, social media content, and print creatives.

• Tabloid Ad Design

  Designed and developed creative advertisements for a tabloid project.

• Event Curation

  Curated promotional materials for university events, increasing attendance.

• Cultural Association Member

  Managed events and led contingents at inter-college fests, gaining hands-on experience in event coordination and leadership.

• College Fest Volunteer

  Assisted in programming and organizing the college fest, contributing to the successful execution of large-scale events.