About
Performance marketing professional with hands-on project experience creating Google Ads Search and Performance Max campaigns. BMS Marketing graduate with 3+ years of operations and team-leadership experience, bringing strong analytical thinking, KPI focus and process discipline.
Experience
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Operations SpecialistFirst AdvantageJul 2026 – Sep 2026
Review and verify documents for accuracy and completeness, follow defined SOPs, coordinate verified information with relevant departments, and maintain quality and productivity standards.
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Team Leader (Operations)FirstsourceMar 2025 – Apr 2026
Led and managed two teams across customer service and sales processes. Monitored KPIs, conducted performance reviews, trained new agents, and managed shrinkage and attrition to maintain operational targets.
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Senior Customer Service AssociateFirstsourceDec 2023 – Feb 2025
Managed inbound and outbound customer interactions across multiple campaigns. Performed upselling and cross-selling while consistently achieving quality and productivity targets.
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Customer Service AssociateFirstsourceDec 2022 – Nov 2023
Provided voice-based customer support across UK sales and service campaigns. Resolved customer concerns efficiently while maintaining quality standards.
Education
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Bachelor of Management StudiesChetana's Hazarimal Somani College, MumbaiMarketing · 2019 – 2022
Skills
Tools / apps / platforms
Projects
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SEO - Zeel Enterprises
Conducted SEO audits, keyword and competitor analysis; worked on on-page SEO and backlink opportunities.
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Paid Media – Smile Dental StudioGoogle Ads
Built Performance Max and Search campaign structure to generate appointment calls. Worked on campaign structure, keyword research, bidding, ad copy, assets and conversion goals.
Courses & certifications
- Social Media Marketing Certification · HubSpot
- SEO Certification · HubSpot