POORNA HARI

B.Tech Data Science student · Co-Founder & Digital Marketer

Chennai, Tamil Nadu, India

@poorna_hari

LinkedIn GitHub

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🎓 B.Tech in Data Science at Sai University · Graduating 2028

About

Data Science student at Sai University with experience in startup co-founding, digital marketing, SEO, and content development. Also works on machine learning and analytics projects using Python, SQL, and BI tools.

Experience

Co-Founder

Mastervance

Jan 2025 – Apr 2026

Co-founded an EdTech startup focused on practical, industry-oriented learning for core engineering students; led market research, customer validation, product development, GTM strategy, and business development. Conducted customer discovery, competitor analysis, product strategy, community building, partnerships, and digital marketing. Pitched at IIT Madras E-Summit, IIT Tirupati E-Summit, BITS Pilani Launchpad, and IIITDM Kancheepuram, achieving Top 100 in Samsung Solve for Tomorrow Season 4 from 20,000+ applications and 1st Prize at a Sai University Startup Pitching Competition.
Digital Marketer

Ferocite

Jun 2023 – Aug 2023

Executed digital marketing campaigns across Google Ads, Meta Ads, SEO, social media, and content marketing to increase online reach and audience engagement. Performed campaign performance analysis, keyword research, audience targeting, ad optimization, and social media management to improve digital marketing performance.
SEO & Content Developer

Geeks of Gurukul

Mar 2023 – May 2023

Improved search page visibility and organic reach through keyword research, on-page SEO, off-page SEO, SERP analysis, and content optimization. Used Google Search Console, Google Analytics, Google Keyword Planner, Google Trends, and WordPress for search performance analysis, keyword research, content optimization, and website management.

Education

B.Tech

Sai University

Data Science · Aug 2024 – May 2028
Diploma

Government Polytechnic

Artificial Intelligence and Machine Learning · Jun 2021 – May 2024

Skills

6 to 12 months

SEO

<3 months

C SQL JSON NumPy Python Pandas Tf-Idf Seaborn Streamlit Clustering Matplotlib Regression scikit-learn Data Cleaning Classification Growth Hacking Machine Learning Model Evaluation Prompt Engineering Feature Engineering Statistical Analysis Exploratory Data Analysis API Integration Understanding Generative AI (ChatGPT, Copilot, Gemini)

Tools / apps / platforms

3 to 6 months

Meta Ads WordPress Google Ads Google Trends Google Analytics Google Search Console Google Keyword Planner

<3 months

Git GitHub SQLite Microsoft Excel Jupyter Notebook Microsoft Power BI

Projects

RFM-Based Customer Segmentation & Analytics

Python, SQL, Scikit-learn, Power BI

Built an end-to-end customer segmentation and analytics system using SQL-based RFM analysis and K-Means clustering, segmenting 4,338 customers into 5 business personas. Performed data cleaning, EDA, feature engineering, standardization, clustering evaluation, and developed a Power BI dashboard for customer and revenue analysis.
CreatorLens - YouTube Engagement Prediction

Python, Pandas, NumPy, Scikit-learn, TF-IDF

Built an end-to-end machine learning application to predict relative YouTube video performance using channel information, video metadata, text features, topics, and upload timing. Engineered TF-IDF text and structured features, evaluated multiple regression models using a chronological train-validation-test pipeline, and deployed the system with Streamlit and YouTube Data API.

🏆 Achievements & awards

Finalist - Startup BootCamp, E-Cell IIT Madras · 2026
1st Prize - Startup Pitching Competition, Sai University · 2026
Top 100 - Samsung Solve for Tomorrow Season 4 (SSFT 2025) · 2025
Best Intern Award - Scontinent Technologies Pvt. Ltd. · 2024

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