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PJ

Piyush Jharia

Performance Marketing & SEO Specialist

Katni, Madhya Pradesh, India

@piyush_jharia

LinkedIn

0 followers

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About

Performance marketing specialist with hands-on experience running Google Ads and Meta Ads campaigns for a beauty and skincare brand, along with SEO work in keyword research, on-page SEO, technical SEO, and search performance analysis. Has worked on CTR optimization, CPC reduction, A/B testing, and conversion tracking using GA4 and Google Tag Manager.

Experience

  • Performance Marketer – Paid Social & Paid Search
    BeautyMyth
    May 2026 – Present

    Managed Meta Ads and Google Ads campaigns for a beauty and skincare brand, improving CTR, reducing CPC, generating qualified landing page views and engagements, and using A/B testing to identify winning creatives and optimize ROAS. Also handled keyword optimization, bid adjustments, and landing page relevance improvements for search campaigns.

  • SEO Intern
    Digital Vidya
    Jun 2026 – Jul 2026

    Conducted keyword research and competitor analysis, executed technical and on-page SEO, and tracked search performance to support optimization decisions. Contributed to team projects and met deadlines.

Education

Skills

6 to 12 months 6 to 12 months Most of a year behind them.
SEO On-Page SEO Remarketing Technical SEO Bid Management Keyword Research Creative Testing Digital Advertising Keyword Optimization Performance Marketing Digital Marketing Tools Audience targeting and segmentation
<3 months <3 months Just getting started - under three months. This is also what shows when a level has not been set.
CRO Cpc CPM Marketing Paid Media Conversion Rate Content Strategy Competitor Analysis Funnel optimization Content Optimization Performance analysis Attribution Modeling

Tools / apps / platforms

6 to 12 months 6 to 12 months Most of a year behind them.
GA4 Google Ads Meta Ads Manager
<3 months <3 months Just getting started - under three months. This is also what shows when a level has not been set.
GTM Canva Meta Ads WordPress HubSpot software Google Tag Manager

Courses & certifications

  • Digital Marketing Specialization · Digital Vidya · 2026
  • Digital Marketing Specialization · Digital Vidya · 2026
  • SEO
  • Email Marketing
  • HubSpot
  • Google Ads Creative
  • Google Ads Apps
  • Google Ads Display
  • Google Ads Search
  • SEO
  • Email Marketing
  • HubSpot
  • Google Ads Creative
  • Google Ads Apps
  • Google Ads Display
  • Google Ads Search

🎯 Hobbies & interests

  • Table tennis
  • bedminton
  • carrom

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