PARV SONI

About

Digital marketer with hands-on experience in social media management and performance marketing, including Meta Ads, Google Ads, lead generation, campaign optimization, and performance analysis. Focused on data-driven marketing, measurable growth, and creative content execution.

Experience

• Social Media Manager & Performance Marketing
  Pitaara India
  — – Present

  Manage social media content planning, copy, creatives, and campaign calendars for a B2B luxury packaging brand. Managed end-to-end paid media campaigns, including audience research, campaign setup, and optimization for Meta and Google Ads, while tracking performance metrics and CPC to drive lead generation.

• Marketing Strategist
  Cloudatrs
  — – Present

  Created promotional videos and visual assets for digital platforms, helping strengthen the brand's social media presence and campaign content.

• Google My Business Profile Manager
  Pentamed Hospital
  Feb 2026 – Aug 2026

  Managed Google My Business (GMB) optimization and local SEO through posts, media uploads, review management, and profile updates to improve local visibility.

• Social Media Marketing Intern
  Business Digital
  Sep 2025 – Dec 2025

  Handled video editing, assisted in client shoots, and supported content planning and marketing campaigns for social media platforms.

Education

• Bachelor of Commerce
  Devi Ahilya University
  Aug 2024 – Feb 2027
• Diploma in Digital Marketing
  Indian Institute of Digital Learning
  May 2025 – Oct 2025

Skills

Tools / apps / platforms

Courses & certifications

• Certified Social Media Marketer · Business Digital
• Certified in Digital Marketing · INIDL

🏆 Achievements & awards

• National level badminton player
• High-school spell-b competition winner
• School cricket team captain