Nihal Rasheed Sm

About

Digital marketing professional with practical experience in performance marketing, SEO, social media management, and website development. Skilled in data-driven campaign optimization, audience targeting, and building websites that support brand visibility and lead generation.

Experience

• Performance Marketing Intern
  HACA · Calicut
  Jun 2026 – Jul 2026

  Assisted in managing and optimizing Meta and Google ad campaigns. Monitored campaign performance and analyzed marketing data. Conducted audience research to improve targeting and engagement.

• Freelance Digital Marketer
  Freelance
  Jun 2025 – Jul 2026

  Managed social media accounts and content strategies for clients. Built and optimized websites using WordPress and Shopify. Implemented SEO strategies to improve website traffic and visibility.

Education

• Bachelor of Business Administration (BBA)
  Jamia Hamdard University
  Aug 2022 – Mar 2025

Skills

• Email Marketing <3 months
• Social Media Marketing 1 to 2 years
• Performance Marketing <3 months
• Lead Generation <3 months
• Content Strategy 1 to 2 years
• SEO 1 to 2 years
• Audience Targeting <3 months
• Analytics <3 months
• Campaign Optimization <3 months
• Landing Page Optimization <3 months

Tools / apps / platforms

• Canva <3 months
• Google Ads <3 months
• Google Ads Manager <3 months
• Google Analytics <3 months
• Meta Ads <3 months
• Meta Business Suite <3 months
• Shopify 1 to 2 years
• WordPress 1 to 2 years

Languages

• English Conversational Speak
• Malayalam Fluent Speak
• Hindi Conversational Speak

Projects

• Performance Marketing Campaign – CodeNest Academy
  Meta Ads

  Developed Meta Ads strategy for student lead generation. Researched audience interests, demographics, and competitor campaigns. Designed high-converting advertisement creatives. Planned campaign objectives and optimization strategy.