Neha Shah

Marketing Manager · B2B, SaaS & Web3 Growth

Bangalore, Karnataka, India

@neha_shah

0 followers

🎓 Post Graduate Certificate, Product Management at Duke University · Graduated 2025

About

Analytical and creative marketing professional with 7+ years of experience in digital growth, brand positioning, and go-to-market execution across B2B, SaaS, and Web3 companies. Works across cross-functional teams to shape messaging, product launches, and measurable marketing impact.

Experience

Marketing Manager

Kalamint

Apr 2021 – May 2023

Collaborated with product and design teams to translate platform updates into clear, engaging user narratives across social media. Designed and implemented data-driven campaigns that attracted 8,500+ artists and generated $10M+ in NFT sales. Executed GTM strategies for new feature roll-outs and artist onboarding, resulting in 25× audience growth. Built partnerships with Lexus, Deloitte, and Tezos India to strengthen brand positioning and market reach. Produced storytelling content and secured earned media in Forbes, The New Yorker, and Cointelegraph.
Digital Marketing Strategist

DCEX LLC

Oct 2019 – Oct 2020

Led marketing initiatives to drive user acquisition and engagement for a crypto trading product. Developed SEO and display ad strategies, achieving 1st-page ranking for high-intent blockchain terms. Enhanced product visibility and brand trust through educational campaigns and community engagement.
B2B Content & Social Media Strategist

CloudCherry

Dec 2018 – Jun 2019

Built content and social media frameworks that amplified product positioning across SaaS audiences. Partnered with sales and product teams on ABM initiatives targeting enterprise clients like Vistara and Puma. Conducted market and competitor analysis to identify new content opportunities and improve campaign ROI.
Digital Marketing Consultant

Freelance

Jun 2017 – Nov 2018

Managed SEO, social media, and campaigns to drive awareness for emerging B2B products.
HR Executive (Recruitment & Operations)

Accenture

Dec 2013 – Jan 2016

Streamlined recruitment operations, improving hiring efficiency and collaboration across departments.

Education

Post Graduate Certificate

Duke University

Product management · Dec 2025
PG Diploma

MICA

Digital Marketing & Communication · 2018
MBA

ICFAI, Bangalore

Marketing/hr · 2016
BE

VTU

Electronics and Communication Engineering (ECE) · 2012

Skills

<3 months

SEO CRM usage A/B Testing Email Marketing Market research Product Strategy Content Strategy Community Growth Digital Marketing Demand Generation Brand positioning Marketing Campaigns Marketing Analytics Funnel optimization Competitive Research Social Media Marketing Go-to-Market Execution Artificial intelligence Influencer Collaboration Customer Journey Mapping Product Marketing Strategy marketing automation (HubSpot)

Tools / apps / platforms

<3 months

Canva Figma Notion Zapier Semrush Hootsuite MailChimp Similarweb Leonardo.ai Google Gemini OpenAI ChatGPT Google Analytics HubSpot software

Projects

GenAI competition submission

Google AI Studio, Google Gemini

Certified project submission for a Google-led GenAI competition, including an AI assistant built to simplify complex information through guided user flows.

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