Mustafa Rasheed

About

Strategy and innovation leader with 12+ years across enterprise advisory, banking, venture building and entrepreneurship. Experienced in AI-enabled workflows, go-to-market strategy, partnerships, and advising founders, startups, and government stakeholders.

Experience

• Founder & Principal | Strategy, AI & APAC Growth
  SGAPAC Growth · Singapore
  Feb 2026 – Present

  Built AI-enabled prospecting and outreach workflows, achieved a 13.9% response rate for fractional commercial support in Singapore. Contributed international benchmarking frameworks and ecosystem diagnostic methodologies to KPMG’s proposal for a World Bank Group entrepreneurship ecosystem assessment. Developed Singapore/APAC market-entry proposals for international technology companies, designed an AI Workflow Diagnostic offer, and delivered fee-based workshops and mentoring.

• Acting Centre Director & Team Lead
  Enterprise Singapore · Singapore
  Sep 2025 – Feb 2026

  Led a 14-member advisory team and identified AI automation opportunities to improve advisory workflows and operational efficiency. Oversaw budgeting, payroll, CPF processes and governance at a centre with approximately S$1.6 million in annual operating expenditure. Worked with Enterprise Singapore and two boards to align strategic priorities, service quality and governance. Developed partnerships with venture capital firms and accelerators.

• Strategy & Innovation Consultant (Independent)
  M.R. Consulting Services · Singapore
  Sep 2022 – Aug 2025

  Designed an FDI innovation strategy for the Estonian government, mapped Singapore’s startup, innovation and venture investment ecosystem across nine sectors, advised startups and fintech founders on market entry and cross-border partnerships, created a fundraising toolkit, and delivered executive workshops and webinars.

• Associate Director | Business Foundry Accelerator Project
  KPMG · Singapore
  Jun 2022 – Sep 2022

  Led a venture accelerator across five green industry sectors, developed founder frameworks for product development, capital strategy and market entry, attracted startups through inbound engagement, and coordinated government agencies, venture capital firms and corporate sponsors.

• Venture Builder / Venture Architect | ING Labs
  ING Bank · Singapore
  Mar 2021 – Feb 2022

  Evaluated strategic problem statements, led discovery sprints using agile principles, developed business cases, presented recommendations to ING’s Innovation Committee, built a research asset for credit-scoring data points, evaluated a synthetic data solution, and explored fintech opportunities in payments, embedded finance and API-driven financial infrastructure.

• Project Head | Startup & SME Business Advisory, Partnerships & Outreach
  Enterprise Singapore · Singapore
  Mar 2013 – Feb 2021

  Advised founders and business leaders, built a network of strategic partners, delivered consulting and capability-building programmes on automation, HR, finance and internationalisation, and coordinated grant and tax incentive applications.

Education

• 2025 TP
  Specialist Diploma in Artificial Intelligence Solutions Development

  Temasek Polytechnic

  2025
• 2020 SP
  Executive Master of Business Administration

  SP Jain School of Global Management

  2020
• 2010 UB
  Bachelor of Science in Business and Management Studies

  University of Bradford, UK

  Business Management · 2010

  Business Management

Skills

Projects

• Pitch Deck Analyzer

  Applied AI project.

• Medical Tracker

  Applied AI project.

🏆 Achievements & awards

• Scholarship & President’s Award for Global Excellence

  Awarded during Executive MBA studies.

⚽ Extracurricular activities

• Angel Investor

  Invested in Priyoshop and Pattern.

• Mentor

  Mentored through Austrade, Plug and Play, and Accelerating Asia.