About
Business development and commercial growth leader with 20+ years of experience across telecom, banking, energy, and digital technology. He has built sales teams and partner ecosystems, driven international market expansion, and delivered revenue growth through AI, automation, and enterprise technology propositions.
Experience
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Director, Acquisition & GrowthDigitalization Integrator · Islamabad, Pakistan2023 – Present
Own customer acquisition and growth strategy, translating market opportunities into commercial plans, qualified pipelines and measurable revenue outcomes. Lead cross-functional teams and align business, technology and delivery stakeholders around growth priorities and high-impact opportunities. Build and manage senior client and partner relationships across banking, telecom, energy and digital technology sectors. Develop market-entry and proposition strategies around AI, automation, digital transformation and enterprise technology.
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Director, Business Development & SalesMercurial Minds · Islamabad, Pakistan2020 – 2023
Owned local and international portfolios across the Middle East and UK, managing strategic relationships and the full commercial cycle from prospecting to close. Founded and launched a technical sales department specialising in AI-based solutions, defining strategy, hiring, operating model and go-to-market motion. Built relationships with senior enterprise stakeholders and translated complex technology propositions into clear commercial value. Developed partner and customer ecosystems across multiple industries to create new routes to market and repeatable growth.
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Senior Manager, Business DevelopmentMercurial Minds · Islamabad, Pakistan2018 – 2020
Expanded technical sales operations across 5 countries, building repeatable processes for market entry and geographic expansion. Opened 6 new IT vertical markets through structured market research, customer discovery and targeted business development. Held full P&L ownership across RPA, AI, OTT and Telecom product lines, accountable for revenue, margin and growth. Built and managed executive-level relationships with customers, partners and technology stakeholders.
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Manager, Product DevelopmentMercurial Minds · Islamabad, Pakistan2016 – 2018
Developed an Urdu-capable AI chatbot, taking the proposition from concept through productisation for an underserved market segment. Led product lifecycle management for OTT, RPA and VAS solutions, coordinating product, technology, commercial and delivery teams.
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Product Development Leadwi-tribe (Ooredoo Group) · Islamabad, Pakistan2009 – 2016
Launched new digital revenue streams including VoIP applications and OTT solutions, diversifying the business beyond core connectivity. Worked across product, commercial and technology stakeholders to take new propositions from opportunity identification to market launch.
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Team Lead, SalesTouchstone Communications · Islamabad, Pakistan2005 – 2009
Led a high-performing mortgage sales team in an offshore call centre, consistently exceeding sales targets. Developed and executed client acquisition strategies that grew the customer base and revenue.
Skills
Tools / apps / platforms
🏆 Achievements & awards
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Built a £16M Digital Technology Sales Department
Built a digital technology sales department from the ground up, establishing strategy, team structure, pipeline and go-to-market motion.
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Generated £1.6M in AI-Based Product Revenue
Generated £1.6M in new revenue in one year through AI-based product initiatives across multiple industries.
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Expanded Technical Sales Operations into 5 Countries
Expanded technical sales operations internationally and opened 6 new IT vertical markets.
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Delivered 10% Turnover Growth
Delivered 10% turnover growth in competitive markets through sharper go-to-market strategy and account expansion.