About
Hospitality executive with 15+ years of experience across multi-unit operations, franchise leadership, business expansion and P&L oversight in the Middle East and Africa. Experienced in portfolio management, ISO 22000 audits, cost control and cross-functional leadership with a focus on commercial performance and guest experience.
Experience
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General ManagerTwo Management SARL · Beirut, Lebanon2025 – Present
Lead a hospitality portfolio comprising VIA Dbayeh, Kahwet Khawla and Cornicione, alongside a catering kitchen, catering bar and outdoor party venue.
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Business Development ManagerThe Lebanese Bakery · Beirut, Lebanon2022 – 2025
Developed the brand expansion plan, identified prospective investors and assessed the commercial viability of franchise opportunities.
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Operations ManagerSAFFIR GROUP · Libreville, Gabon2018 – 2022
Managed a multi-brand portfolio spanning bakeries, markets, fine-dining restaurants and pastry operations; supported expansion into new points of sale.
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Franchise ManagerZaatar W Zeit · Beirut, Lebanon2016 – 2018
Supported international franchise openings and new-market opportunities, coordinating pre-opening activities across departments and franchise partners.
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Area ManagerZaatar W Zeit · Beirut, Lebanon2012 – 2016
Managed five restaurants with responsibility for operational KPIs, annual sales and gross operating profit budgets and performance against targets.
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Crew to Restaurant ManagerMcDonald's · Beirut, Lebanon2006 – 2012
Progressed from crew to restaurant management, overseeing quality, service, cleanliness, customer satisfaction and sales-building plans.
Education
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Executive Masters in International BusinessESCP2022 – 2024
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Bachelor's in Business AdministrationLIU2010 – 2014
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QualificationInstitute of Tourism2006 – 2009
Skills
Languages
Courses & certifications
- Emotional Intelligence · 2022
- HR for Non-HR Managers · 2021
- Finance for Non-Finance Professionals · 2020
- Strategic Thinking and Planning · 2016
- Restaurant Leadership Practices · 2011
- Effective Management Practices · 2009