Madiha Tauseef

About

Multidisciplinary visual designer with 3 years of experience in brand identity, packaging, marketing materials, and digital content. Skilled in typography, layout, color, and print-ready production, with a strong focus on cohesive visual communication and client-facing design work.

Experience

• Sr. Graphic Designer
  Second Cup Pakistan
  Dec 2024 – Present

  Led print design across nationwide branches, ensuring a consistent and cohesive brand identity. Oversaw branding, marketing campaigns, and creative deliverables while maintaining high visual quality and creative consistency across touchpoints.

• Graphic Designer & Social Media Manager
  The Soy Pantry
  Jun 2024 – Dec 2024

  Worked remotely leading the brand’s visual identity and social media presence. Developed the brand from the ground up, including visual identity, color palette, logo refinement, and social media content.

• Graphic Designer & Digital Content Associate
  Branding Bytes, Brhythm Creatives
  Aug 2023 – Mar 2024

  Developed digital and print assets for diverse clients across food, skincare, and welfare. Designed social media content, packaging, websites, logos, and patterns while supporting email marketing and maintaining consistent brand communication.

• Textile Designer Internee
  Bandikha
  Sep 2022 – Jan 2023

  Interned at a startup fashion brand alongside the bachelor’s thesis. Developed hand-drawn design drafts and panels for bridal couture and assisted with screen-printing patterns.

Education

• 2022 IU
  Bachelor’s in Textile Design

  Iqra University

  Textile Design · 2018 – 2022

  Textile Design · 2018 – 2022

Skills

Tools / apps / platforms

Languages

Projects

• Visual Brand Identity for Café Noir

  Led the visual direction of Café Noir, shaping its look and feel through brand identity, packaging, typography, color, and key visual applications to create a distinctive brand presence.

🎯 Hobbies & interests

• Fine Arts
• Mystery & Speculative Fiction
• Films & TV series
• Personal Wellness