Lidwin Jeslita Dsouza

Digital Marketing Associate, Marketing associate, Social media associate, Performance marketing associate

Bengaluru, Karnataka, India

@lidwin_dsouza

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About

Marketing professional experienced in social media campaign execution, digital platform management, and marketing operations. Skilled in coordinating with cross-functional teams and agencies, tracking KPIs, and analyzing campaign data to support data-driven decisions.

Experience

Associate - Marketing

ITC Limited · Bengaluru, India

Jul 2023 – Present

Supported end-to-end social media and marketing campaign execution by coordinating briefs, creatives, content approvals, publishing and campaign updates. Managed internal digital marketing platforms and campaign portals, publishing campaign updates, events, marketing assets and brand content. Coordinated with internal teams and external agencies to collect campaign content and ensure timely, accurate publishing. Monitored key marketing KPIs including reach, impressions, engagement, CTR, website traffic and campaign completion. Prepared campaign performance reports, presentations and management updates to support data-driven decisions. Managed marketing databases, digital assets and campaign documentation. Maintained content accuracy, campaign timelines and communication across stakeholders. Provided marketing toolkits, campaign materials and operational support to internal teams.
Assistant Marketing Officer

Candid Seafood · Mangaluru, India

Oct 2020 – Apr 2023

Managed buyer communication through email, sharing product offers, quotations and order updates. Maintained business records and analysed operational data using Excel. Coordinated contracts, invoices, shipping documentation and export processes. Ensured smooth order execution by coordinating with buyers, suppliers and logistics teams. Supported labelling, loading and shipment documentation.
Digital Marketing Project (Freelance)

Freelance

Planned and ran Meta Ads campaigns for product promotion, including campaign setup, audience selection and ad budget management. Tracked reach, impressions, clicks and engagement to evaluate campaign performance and refine targeting. Supported social media content posting and end-to-end campaign execution.

Education

2020

Master of Commerce

Dr. P. Dayananda Pai – P. Sathish Pai Govt. First Grade College

2020
2018

Bachelor of Commerce

Padua College of Commerce and Management, Nanthur, Mangalore

2018
2015

Pre-University

Padua Pre-University College, Nanthur, Mangalore

2015

Skills

2 to 5 years

KPI Tracking Digital Marketing Data Visualization Campaign Execution Social Media Marketing Campaign Performance Analysis

<3 months

A/B Testing Content Management Audience Targeting Marketing Communications

Tools / apps / platforms

5 to 8 years

Microsoft Excel

2 to 5 years

Meta Ads Looker Studio Microsoft Power BI

Courses & certifications

Unilever Digital Marketing Analyst Professional Certificate · Coursera

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