About
Strategic and transformation-focused banking executive with a PhD and 18+ years of experience leading enterprise strategy, performance management, and business growth across GCC and MENA markets. Brings deep expertise in retail banking, digital transformation, customer experience, governance, and executive stakeholder engagement.
Experience
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Executive Manager – Acting Group Chief Strategy & Transformation Officer (CSTO)Bank of Jordan · Amman, JordanSep 2025 – Present
Lead group-wide business performance across 7 markets, align strategy with revenue growth, profitability, and market dynamics, direct transformation initiatives, oversee market expansion, and partner with CEO, Board, and Executive Committees.
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Retail Banking Transformation HeadBank of Jordan · Amman, JordanSep 2024 – Sep 2025
Led end-to-end retail banking transformation, improved customer experience, accelerated digital capabilities, developed customer-centric products, and supported commercial growth.
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Strategy & Transformation Lead (Consulting Engagement)AiElements · Saudi Arabia, Iraq, JordanDec 2023 – Nov 2024
Led multi-market fintech strategy initiatives, executed strategic partnerships and expansion opportunities, engaged with C-level executives and regulators, and managed transformation roadmaps.
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Head of Consumer BankingEgyptian Arab Land Bank · JordanMay 2023 – Jan 2024
Directed retail banking strategy, improved customer growth and retention, led digital initiatives, managed retail operations, and developed payment solutions and ecosystem partnerships.
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AVP – Contact Center & Customer RetentionJordan Ahli Bank · JordanSep 2018 – May 2023
Designed customer retention strategies, leveraged customer analytics, optimized contact center operations, and led targeted engagement campaigns.
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Contact Center Senior ManagerBank Al Etihad · JordanFeb 2011 – Sep 2018
Led large-scale contact center operations, ensured service KPIs, improved customer satisfaction and retention, and enhanced processes and team performance.
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Customer Service OfficerCapital Bank of Jordan · JordanMay 2008 – Oct 2010
Delivered front-line banking services, ensured accurate transactions, maintained customer relationships, and supported daily operations.
Education
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PhD in Business AdministrationThe World Islamic Sciences & Education UniversityBusiness Administration · Dec 2017 – Jan 2021
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Master’s Degree in Business AdministrationPetra UniversityBusiness Administration · Sep 2009 – Jun 2011
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Bachelor’s Degree in Software EngineeringAl-Balqaa Applied UniversitySoftware Engineering · Sep 2004 – Jan 2008
Skills
- Automation 2 to 5 years
- Data Analytics <3 months
- Product Management <3 months
- Banking 6 to 12 months
- Change Management <3 months
- Business Development 2 to 5 years
- Operations Management 10+ years
- Cost Control <3 months
- Business Intelligence <3 months
- Process Improvement 5 to 8 years
- Market Expansion 1 to 2 years
- Operational Efficiency <3 months
- Corporate Governance <3 months
- Revenue Growth <3 months
- Digital Transformation 1 to 2 years
- Governance 1 to 2 years
- Fintech <3 months
- Transformation 2 to 5 years
- Partnerships <3 months
- Culture transformation <3 months
- Board Engagement <3 months
- KPI Design <3 months
- Program transformation <3 months
- Commercial Excellence <3 months
- ESG 1 to 2 years
Languages
- Arabic Native / Bilingual Speak
- English Fluent Speak