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JB

Jeena Bajaj

Marketing & Growth professional · Market Research, GTM & Marketing Analytics

New Delhi, Delhi, India

@jeena_bajaj

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🎓 PGDM at New Delhi Institute of Management · Graduating 2026

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About

Marketing and growth professional with hands-on experience in market research, customer segmentation, GTM execution, and customer engagement. Skilled in competitive analysis, consumer insights, positioning, and data-driven marketing.

Experience

  • Growth & Client Outreach Associate
    Zeko AI
    Jan 2026 – Present

    Conducted market research and ICP development across IT, consulting and enterprise segments to identify high-fit customer segments and prioritize target accounts. Executed targeted GTM and customer engagement campaigns through CRM, email automation and personalized messaging across defined customer segments. Analysed customer pain points, competitive positioning and market gaps across ATS and HRMS solutions to refine value propositions and strengthen product positioning. Contributed to ₹1.2 Cr in enterprise revenue through account research, customer engagement, targeted positioning and value-based messaging.

  • Acquisition & Growth Intern
    Zomato India
    May 2025 – Jul 2025

    Conducted market mapping across Haryana markets and onboarded 25+ restaurant partners, supporting regional market expansion. Managed 5,000+ restaurant and food images to improve digital visibility and customer-facing marketplace listings. Conducted partner research and coordinated onboarding, menu creation and compliance across multiple local markets. Supported marketplace growth through partner engagement, local market understanding and execution.

  • Sales & Customer Engagement Intern
    Outlook Group
    Jun 2022 – Aug 2022

    Executed customer outreach and engagement initiatives, generating ₹7,000+ in subscription revenue. Managed customer communication, follow-ups and conversion activities while developing customer-facing communication skills.

Education

  • PGDM
    New Delhi Institute of Management
    2024 – 2026
  • BBA
    Maharaja Agrasen Institute of Management Studies, Delhi
    2020 – 2023

Skills

1 to 2 years 1 to 2 years A year or two of steady use.
Market research
6 to 12 months 6 to 12 months Most of a year behind them.
Positioning Growth Marketing Competitive Analysis Customer Segmentation Go-to-Market Strategy
3 to 6 months 3 to 6 months A few months of practice with it.
Market Mapping
<3 months <3 months Just getting started - under three months. This is also what shows when a level has not been set.
SQL KNIME CRM usage Email Automation Consumer Insight

Tools / apps / platforms

<3 months <3 months Just getting started - under three months. This is also what shows when a level has not been set.
Canva Tableau LinkedIn Microsoft Excel Microsoft Office Microsoft Power BI Google Workspace software

Courses & certifications

  • Basic Proficiency in KNIME Analytics Platform · KNIME · 2025
  • Power BI Job Simulation · Forage · 2025
  • Tableau Desktop Specialist Certification · Udemy · 2025

⚽ Extracurricular activities

  • Social Work Intern

    Supported fundraising, community welfare, menstrual hygiene awareness and educational initiatives for underprivileged children and families.

  • Cultural Committee

    Coordinated school events and competitions, supporting event planning, team coordination and execution.

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💬 Q&A Ask about roles, salaries and interviews — and help others. 👥 Circles Join discussions on skills, companies and industries. 📰 Feed Follow updates and insights from the community.
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