Hajer Ben Mustapha

About

Senior graphic designer with 8+ years of experience in brand identity, marketing campaigns, social media design, digital content, and visual communication across multiple industries. Bilingual Arabic/English creative professional with hands-on experience producing brand-consistent assets for digital and print channels.

Experience

• Senior Graphic Designer & Digital Marketing Designer
  CTS Office Supplies
  Nov 2025 – Mar 2026

  Developed visual campaigns and promotional content across Facebook, Instagram, YouTube, website, and Pinterest; created e-commerce visuals and promotional assets; produced promotional video content; maintained consistent visual communication across digital marketing touchpoints.

• Graphic Designer & Marketing Content Designer
  RAF Car Rental
  2023 – 2024

  Designed digital marketing materials and advertising campaigns for car rental services; developed visual content and marketing assets supporting brand communication and customer engagement across digital platforms; developed creative visual concepts and optimized marketing assets for promotional campaigns.

• Graphic Designer
  BGH (Ben Gaïd Hassine) Traditional Food Products
  2021 – 2021

  Designed marketing content and seasonal promotional campaigns for digital and retail channels; enhanced product photography and created high-quality visual assets for brand communication; developed storefront advertising graphics supporting the company's visual identity.

• Graphic Designer
  Booking Travel Agency
  2020 – 2020

  Created marketing and promotional visuals for tourism campaigns across social media and digital platforms; designed travel package creatives and communication materials supporting customer acquisition; supported Facebook and Instagram marketing activities, including sponsored campaign creatives and audience interaction; contributed to consistent visual communication and marketing content across digital channels.

• Graphic Designer
  Maya Tours
  2019 – 2019

  Developed visual content and promotional materials for tourism marketing campaigns across digital channels; designed travel package advertisements, social media creatives, and customer-facing marketing assets; supported paid social media campaigns on Facebook and Instagram through creative design and content preparation; assisted in social media management by engaging with customer inquiries and maintaining brand communication consistency.

• Graphic Designer
  WANE Advertising Agency
  2018 – 2018

  Collaborated with the creative team on branding and advertising campaigns; developed visual identities and creative concepts for diverse client projects; designed marketing materials supporting business and brand communication.

• Graphic Designer Intern
  Tunivision Magazine
  2017 – 2017

  Assisted with editorial layouts and magazine pages and collaborated with editorial and photography teams on publication-ready visual content.

Education

• 2017 PH
  Applied Bachelor's Degree in Graphic Design

  Private Higher School of Literature, Arts, and Communication Sciences

  Graphic Design · 2017

  Graphic Design

Skills

Tools / apps / platforms

Languages

Projects

• Data-Driven Design — SHAHEEN

  Explored how data can guide design decisions rather than intuition alone.

• Healthy Food Mini-Market — Brand Identity & Teaser Campaign

  Developed a complete visual identity system and branded communication assets for a health-focused mini-market, including launch teaser campaign concepts and brand applications across customer touchpoints.

• Healthcare Branding Project

  Developed branding concepts and visual communication materials supporting trust, clarity, and brand consistency within a healthcare environment.

• Horizon Resort & Spa — Hospitality Marketing Campaign

  Developed hospitality-focused marketing visuals and digital communication assets supporting customer engagement and brand visibility.

• Luxury Residential Branding & Marketing Project

  Developed branding concepts and marketing design materials for a luxury residential development, focusing on visual positioning and brand presentation.