About
Digital analyst with 8+ years of experience in web and marketing analytics across reporting, tracking, dashboards, and KPI measurement. Uses analytics tools and data visualization to generate actionable insights that support performance optimization and data-driven decisions.
Experience
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Web Marketing Data AnalystSeismic India Pvt LimitedJul 2025 – Aug 2026
Owned the end-to-end web analytics and tracking ecosystem, including GA4 and Google Tag Manager implementation, maintenance, governance, and data quality. Led performance reporting and dashboards using Looker Studio and PPT, and owned KPI definition, measurement, and insight generation for digital initiatives.
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Subject Matter Expert – Zimmerman AdvertisingOmnicom Global Solutions (Annalect India)Oct 2024 – Jul 2025
Delivered actionable insights through analytics and market research to support strategic decision-making across U.S. fitness franchise markets. Partnered with account services and digital marketing teams to identify growth opportunities and improve ROI through qualitative and quantitative analysis.
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Marketing Analytics Specialist – Client ServicesGUS Education IndiaSep 2021 – Oct 2024
Analyzed and reported on marketing performance, developed regular reports, tracked and forecasted trends, presented insights to executives and clients, and implemented tracking solutions using Google Tag Manager.
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Technical Engineer I, Digital Support TeamECOLAB, A Nalco water India CompanyApr 2018 – Jun 2021
Maintained and developed Power BI reports and dashboards, providing weekly and monthly insights to support decision-making for field teams and customers.
Education
- 2017
Skills
Tools / apps / platforms
Languages
Courses & certifications
- Google Analytics Certification ↗ · Skillshop by Google
- Digital Marketing ↗ · InternShala
🏆 Achievements & awards
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Customer Centricity Award · 2020
Awarded for exceptional performance in enhancing customer satisfaction at Ecolab.
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Ecolab Leadership Model Award (iOWN) · 2019
Recognized for leadership skills demonstrated through effective team coordination and problem-solving.