Franci Lorena Vargas Araque

Master's student in Digital Marketing and E-commerce · CRM & Customer Marketing

Malta

@franci_lorena_vargas

0 followers

About

Master's student in Digital Marketing and E-commerce with five years of experience in customer communications, commercial development, and marketing operations. Focused on CRM, email marketing, segmentation, customer journeys, and marketing automation, with hands-on interest in multichannel campaigns and customer retention.

Experience

Marketing and Customer Experience Assistant

Toghma

Apr 2025 – Present
Brand and Commercial Development Coordinator

The Ranch

2019 – 2024

Education

Master's in Digital Marketing and E-commerce

IEBS Business School

Digital Marketing and E-commerce · Oct 2025 – Nov 2026
English Language Programme

English Path

English · Sep 2024 – Apr 2025
Fashion Design and Marketing

CUN

Fashion Design and Marketing · 2018 – 2021

Skills

<3 months

CRM usage Segmentation Email Marketing Content Editing Customer Journey Customer Retention Campaign Management Customer Communication

Tools / apps / platforms

<3 months

Canva MailChimp Microsoft Office Google Workspace software

Courses & certifications

Email Marketing Certification · HubSpot Academy
CRM Certification · HubSpot Academy

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