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Diya Sood

Marketing & Communications Professional · Brand Growth and Digital Content

Gurgaon, Haryana, India

@diya_sood

0 followers

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About

Results-driven marketing and communications professional with experience across fashion, media, and aviation. Focused on brand development, digital content strategy, audience engagement, and user experience in fast-paced consumer environments.

Experience

  • Category Manager I Brand Growth & Development
    LaFetch
    Jul 2025 – Present

    Spearheaded onboarding and management of Indian fashion brands across apparel, footwear, jewelry, accessories, and bags; developed strategies for brand growth, pricing, profitability, and dead-stock clearance; analyzed sales performance and category trends; supported marketing initiatives through content ideation, campaign coordination, and brand storytelling; led end-to-end brand acquisition including outreach, negotiations, contract drafting, onboarding, and catalog integration through Shopify, WooCommerce, and ShipTurtle; curated seasonal collections; conducted website hygiene and UX audits; collaborated cross-functionally with marketing, operations, logistics, and tech teams.

  • Intern
    HR TODAY
    Dec 2024 – Jan 2025

    Led planning and execution of digital content for HR professionals and industry leaders; maintained editorial standards; implemented SEO best practices; contributed fresh ideas to content creation.

  • Intern
    InterGlobe Aviation Limited
    Dec 2023 – Jan 2024

    Formatted content for destination pages based on a new UX/UI layout; aligned content and creatives with the layout; added destination details such as exploration time, visiting hours, and entry fee; updated 30 international and 85 domestic destinations.

Education

  • Bachelor of Business Administration
    O.P. Jindal Global University
    Business Administration · 2022 – 2025
  • High School
    Heritage Xperiential Learning School
    2022

Skills

1 to 2 years 1 to 2 years A year or two of steady use.
Marketing Brand Management User Experience (UX)
<3 months <3 months Just getting started - under three months. This is also what shows when a level has not been set.
Digital Marketing Customer Onboarding

Tools / apps / platforms

1 to 2 years 1 to 2 years A year or two of steady use.
Shopify WooCommerce

🏆 Achievements & awards

  • Leadership Pro Summer Leadership Program · 2020

    Attended Aspire Impact’s flagship values-based leadership program and interacted with India’s leading social entrepreneurs.

  • Recognition by University of Virginia - Darden School

    Recognized by the University of Virginia - Darden School.

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