Divya Bhardwaj

About

Consumer marketing, digital commerce, and audience growth leader with 13+ years of experience building brands, acquiring and engaging customers, and scaling consumer businesses across e-commerce, fashion, financial services, healthcare, and consulting. Leads large-scale growth strategy and cross-functional marketing programs with a focus on measurable commercial outcomes.

Experience

• Manager, Category Marketing & Growth – Apparel
  Amazon India
  Feb 2025 – Present

  Own annual planning, investment prioritization, and executive business reviews for Amazon India’s Apparel portfolio. Led traffic growth turnaround, scaled discovery and growth programs, and built annual growth strategy across campaigns and brands.

• Senior Category Marketing Manager
  Amazon India
  Dec 2022 – Jan 2025

  Owned acquisition, conversion, retention, and event-led growth for the Women’s Apparel business. Developed customer-segment, seasonal, and regional growth strategies across onsite discovery, lifecycle marketing, social, and paid media.

• Category Marketing Manager | Kids’ & Women’s Apparel
  Amazon India
  Sep 2020 – Nov 2022

  Owned revenue growth and customer acquisition for Kids’ Apparel, expanded search and discovery, launched influencer and PR programs, and improved marketing ROI through weighted investment frameworks.

• Digital Experience/Brand Development Manager
  Abbott India
  2019 – 2020

  Increased market share through brand strategy across paid, owned, and offline channels. Acquired patients and grew revenue through a digital health platform and integrated campaigns.

• Senior Product Manager - Digital Innovation & Acquisitions
  ICICI Bank
  2017 – 2019

  Shaped consumer acquisition and integrated marketing strategy for co-branded card franchises. Led a team across launch programs and contributed to the launch of an instant credit card.

• Marketing Consultant
  Deloitte Touché Tohmatsu India Pvt. Ltd.
  2012 – 2015

  Led marketing campaigns across beauty and e-commerce brands, managed partnerships, and coordinated e-commerce and digital campaign execution.

Education

• Master of Business Administration
  Symbiosis Institute of Business Management (SIBM), Pune
• Bachelor of Technology
  Maharshi Dayanand University (MDU), Rohtak
  Computer Science & Engineering

Skills

Tools / apps / platforms

🏆 Achievements & awards

• Amazon Day 1 Champion Awards · 2021
• Customer Obsession, Valued Chair Award · 2023
• Asian Innovative Technology Banking Award · 2019
• Best Co-Branded Credit Card Award, 7th Payments and Cards Awards Summit · 2019