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Diego Willian Zietek

Diego Willian Zietek

Senior Paid Media Specialist | Google Ads, Microsoft Ads, Meta & LinkedIn | PPC & Performance Marketing

Curitiba, State of Paraná, Brazil

@diegowz

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About

Senior Paid Media and Performance Marketing specialist with 14+ years of experience managing paid acquisition across Google Ads, Microsoft Ads, Meta Ads and LinkedIn Ads. I have worked remotely with international teams and clients since 2017, managing campaigns across B2B, SaaS, healthcare, e-commerce and lead generation. My experience covers the full paid media lifecycle: strategy, campaign setup and management, Search, Shopping, Performance Max, YouTube, paid social, bidding and budget optimization, conversion tracking, GA4, GTM, reporting, lead quality and performance analysis. I’m particularly strong in Google Ads and paid search, while also managing integrated acquisition strategies across Meta, LinkedIn and Microsoft Ads. I have experience with both direct-response campaigns and longer B2B sales cycles, including account-based marketing. I’m looking for remote senior Paid Media, PPC, Performance Marketing or Paid Acquisition opportunities where I can remain hands-on while contributing senior-level strategy and optimization.

Experience

  • Independent Paid Media Consultant
    Self-Employed
    May 2023 – Present
  • Senior Paid Media Manager
    Hospital Israelita Albert Einstein
    May 2022 – Present
  • Performance Specialist (PPC)
    Pontomais
    Sep 2017 – Sep 2019
  • Freelance Consultant & PPC Analyst
    Various Clients
    2013 – 2017

Education

  • Post-Graduate in Digital Marketing
    FAE Business School
    Digital Marketing
  • Bachelor of Business Administration (BA)
    FESP University
    Business Administration

Skills

<3 months <3 months Just getting started - under three months. This is also what shows when a level has not been set.
CRO Meta Ads Google Ads Display Ads Retargeting A/B Testing Instagram Ads Lead nurturing Conversion API Google Analytics Meta Ads Manager Bid Optimization Budget Allocation Audience Targeting Attribution Modeling Pixel Implementation Dashboard automation Artificial intelligence Reporting and KPI Tracking

Tools / apps / platforms

10+ years 10+ years More than ten years.
Google Ads
2 to 5 years 2 to 5 years Several years of experience.
Bing Ads
<3 months <3 months Just getting started - under three months. This is also what shows when a level has not been set.
GA4 Meta Ads LinkedIn Ads Looker Studio Google Analytics HubSpot software Google Tag Manager Salesforce software

Languages

Native / Bilingual Native / Bilingual Their first language, or as strong as one.
Portuguese Speak · Read · Write
Conversational Conversational Can hold an everyday conversation.
English Speak · Read
Not stated Not stated No level given for this one.
Spanish Speak

Courses & certifications

  • Google Ads Certified

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