Dhiraj Prasad

About

Marketing and brand strategy leader with 6+ years of experience scaling organic audience growth, brand presence, and revenue for consumer and content businesses. Led teams through rebrands, merger transitions, and large-scale campaigns while driving measurable growth across social and commercial channels.

Experience

• Marketing & PR Manager
  Pratilipi (formerly The Write Order-> IndiePress) · Bangalore, India
  Aug 2022 – Dec 2025

  Promoted from Social Media Strategist to Marketing & PR Manager following the company's merger with Westland Books and rebrand to IndiePress. Grew Instagram from 40K to 120K followers in 12 months through content alone, built LinkedIn and YouTube communities, managed influencers, designed customer marketing bundles, led a 4-person team through the merger and rebrand, oversaw performance marketing for client accounts, and ran marketing for the World Book Fair end to end.

• Social Media Strategist
  Health and Wellness Inc. · Bangalore, India
  Oct 2018 – Mar 2021

  Built and ran the brand's social presence across Twitter, Facebook and Instagram, growing organic followers through content strategy and community engagement. Owned brand monitoring and customer engagement for a pharmaceutical/E-Pharma business.

• Social Media Supervisor
  Ola Cabs (ANI Technologies Pvt Ltd.) · Bengaluru, Karnataka
  Aug 2017 – Sep 2018

  Managed high-priority escalations, including safety-critical and celebrity cases, using Simplify360 to protect brand reputation under public scrutiny. Owned content and communications for major offer rollouts and seasonal campaigns, and trained new team members on escalation handling and brand response standards.

Education

• 2016 JU
  Qualification

  Jain University

  Business Management · 2013 – 2016

  Business Management · 2013 – 2016

Skills

Tools / apps / platforms

Languages

🏆 Achievements & awards

• Best Employee of the Quarter · 2019

  Recognized for campaign execution and brand growth impact.