Deepak Bhasin

About

Product executive with 27 years of experience building and scaling enterprise SaaS platforms across procurement, CLM, CRM, and property operations. Has led global teams, driven products from early stage to $120M ARR, and is now focused on autonomous software and AI-native platforms.

Experience

• Sr. Director, Product Management
  HappyCo · San Francisco, CA
  Jul 2025 – Jul 2026

  0 to 1 product strategy for an AI-native Source-to-Pay platform targeting the $80B+ multi-family CapEx, OpEx, and maintenance spend market. Architecting a multi-agentic framework blending generative AI with deterministic procurement workflows for autonomous sourcing, vendor evaluation, and spend decisions at institutional scale. Governance-first design with every agent action logged, explainable, and auditable to meet REIT-level compliance and fiduciary requirements. Defining GTM roadmap to penetrate a highly underserved market and displace legacy procurement incumbents with a consumer-grade, AI-first operator experience.

• VP, Product Management
  Aline · San Francisco, CA
  Feb 2024 – Apr 2025

  Led product strategy and full UI transformation for a $50M+ ARR senior living and healthcare CRM platform. Integrated AI-driven call transcription and sentiment analysis into the prospect and resident lifecycle, reducing enterprise sales cycle friction. Architected deep system integrations across EHR, hospital databases, leasing, billing, and marketing automation platforms. Drove cross-functional GTM alignment across product, engineering, and sales to accelerate market expansion across the senior living sector.

• SVP, Product Management
  SirionLabs · San Francisco, CA
  Nov 2021 – Dec 2022

  Scaled ARR from $33M to $48M in 13 months through AI-native CLM innovation and targeted mid-market expansion. Built AI-driven legacy contract extraction tools enabling enterprise clients to surface insights from years of unstructured historical agreements. Launched AI-based clause creation and recommendation engines transforming the contract drafting process for enterprise legal teams. Developed and executed ESG product lines opening net-new revenue streams and expanding addressable market reach.

• VP, Products
  GEP Worldwide · San Francisco, CA
  Jun 2020 – Nov 2021

  Grew Contract-to-Pay ARR from $48M to $88M in under two years. Launched the industry's first low/no-code Source-to-Pay platform with integrated generative AI, delivering enterprise-grade flexibility and accelerated time-to-value. Delivered capabilities across catalog management, procurement storefronts, supplier management, and AP automation for the Global 2000.

• VP, Product Management
  Conga · San Mateo, CA
  2015 – 2020

  Scaled CLM from $30M to $120M ARR. Pioneered AI-driven clause analysis and risk scoring integrated with Salesforce, SAP, and Oracle. Built and led cross-functional GTM motion capturing enterprise deals across the LegalTech market. Managed complex global P&L with disciplined investment prioritization and board-level reporting.

• VP, Product Management
  RealPage / OpsTechnology · San Francisco, CA
  2012 – 2015

  P&L responsibility for a $58M ARR portfolio of eight enterprise SaaS products. Built and led a global organisation spanning product, engineering, design, and support across the US, India, and the Philippines. Led post-merger consolidation into a single Source-to-Pay suite, cutting technical debt and driving cross-sell growth. Engineered a vendor compliance and risk management platform and full bidirectional integration with OneSite and financial accounting modules.

• Sr. Director, Product Management
  RealPage / OpsTechnology · San Francisco, CA
  2008 – 2012

  Led platform transition into the RealPage ecosystem. Launched the industry's first mobile procurement app for property maintenance technicians. Drove licensing revenue growth by building for the mid-market segment. Oversaw cloud migration of legacy infrastructure and achieved 99.9% uptime for critical procurement workflows.

• Director, Product Management
  RealPage / OpsTechnology · San Francisco, CA
  2004 – 2008

  Scaled product portfolio from $1M to $12M ARR across an initial four-product suite. Built the original product management and GTM framework from scratch. Led product requirements and launch strategy for core Source-to-Pay capabilities.

• Senior Product Manager
  PartsRiver · Menlo Park, CA
  2000 – 2004

  Led product strategy for industrial parts and MRO data normalization at scale using early-stage machine learning for automated part classification.

• Product Manager
  Praxid, Inc.
  1998 – 2000

  Built early B2B web applications and managed integrations between web platforms and legacy enterprise ERP systems.

Education

• 2012 UC
  Executive Education

  UC Berkeley, Haas School of Business

  Product management · 2012

  Product management
• 1993 DU
  BS

  Delhi University

  Business Administration and Accounting · 1993

  Business Administration and Accounting

Skills

Tools / apps / platforms

Languages