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CA

CHIDINMA AKANNO

Growth Marketer · Strategy · Partnerships · Outreach & Communications

Lagos, Nigeria

@deborah_akanno

0 followers

🎓 B.Sc. Medical Biochemistry at University of Nigeria, Nsukka · Graduating 2026

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About

Strategist and communicator with experience in go-to-market strategy, research, audience segmentation, and partnership development. Brings a scientific research background and an interest in using digital technologies, innovation, and effective communication to support development and real-world problem solving.

Experience

  • Growth Marketer — Startup Growth Team (EduPal)
    TALENVO
    Feb 2026 – Present

    Lead growth planning and early go-to-market strategy for EduPal, a B2B2C parent-engagement and home-learning platform for private primary schools in Nigeria. Developed a pilot-first GTM strategy including ideal customer profiles, buyer/user personas, segmentation, positioning, messaging, acquisition channels and conversion goals. Built HubSpot CRM pipeline structures and mapped automation workflows supporting lead capture, follow-up, pipeline movement and growth operations. Developed and launched a 30-day school acquisition framework targeting 100 schools, generating 12 demos, 4 pilot commitments and 3 onboarded schools.

Education

  • B.Sc.
    University of Nigeria, Nsukka
    Medical biochemistry · Sep 2026

Skills

6 to 12 months 6 to 12 months Most of a year behind them.
Research Messaging Positioning User Analysis Market Analysis Product Strategy Pipeline Management Project Coordination Growth experimentation Synthesis (Synplicity) Strategic Communications Customer Relationship Management
<3 months <3 months Just getting started - under three months. This is also what shows when a level has not been set.
PCR Data Analysis DNA Extraction Molecular Biology Gel electrophoresis Microbial Isolation Scientific Documentation

Tools / apps / platforms

6 to 12 months 6 to 12 months Most of a year behind them.
Notion Zapier Google Trends Google Analytics HubSpot software Google Workspace software
<3 months <3 months Just getting started - under three months. This is also what shows when a level has not been set.
Ahrefs Site Explorer

⚽ Extracurricular activities

  • AFS Global STEM Changemakers Program
  • Self-initiated local school outreach for STEM, climate and sustainability education

    Outreach initiative in Nsukka, Enugu State, Nigeria.

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