About
I have over 10 years of experience in data analysis, business performance reporting, and insurance analytics. Since April 2016, I have worked in analytical roles within the insurance industry, with formal job titles including Business Analyst, Sales Analyst, and Channel Analyst. My responsibilities have included analyzing large datasets covering premium/GWP, policy volumes, pricing, claims, loss ratios, renewals, sales performance, and portfolio profitability. I develop management reports and dashboards, identify trends and underperforming segments, investigate the drivers behind performance changes, and provide actionable recommendations to senior management. I regularly use advanced Excel, Power Query, and Power BI for data cleaning, reconciliation, analysis, visualization, KPI reporting, and automation. My current role also involves supporting business strategy through portfolio analysis, management commentary, performance tracking, and identifying opportunities for pricing, underwriting, and operational improvements. Prior to moving fully into analytics, I also gained experience in insurance advisory and underwriting roles, which gives me strong domain knowledge and enables me to translate data findings into practical commercial and business recommendations.
Experience
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Sales Analyst / Channel Analyst - Personal LinesLiva InsuranceApr 2016 – Present
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Senior Underwriter - Personal LinesLiva InsuranceAug 2012 – Apr 2016
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Insurance Advisor - Personal LinesLiva InsuranceMay 2008 – Aug 2012
Education
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Master of CommerceCommerce · 2005
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Bachelor of CommerceCommerce · 2002
Skills
Courses & certifications
- Mastering Microsoft 365 Copilot & AI Agents · Stemplicity (Udemy) · 2026
- CII Member (Cert CII) · CII
- Microsoft Certified: Power BI Data Analyst Associate (PL-300) · Microsoft
- Critical Thinking · Emirates Institute for Banking and Financial Studies
🏆 Achievements & awards
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Great Job Award
Recognized for contributions to strategic planning and performance monitoring.