Charmayne Lim

Consumer Insights · Brand & Creative Strategy Associate

Singapore

@charmayne_lim

0 followers

About

Consumer insights and creative effectiveness professional working at the intersection of human behaviour, culture, and advertising. Experienced in translating qualitative and quantitative research into strategic recommendations for global brands across APAC.

Experience

Consumer insights and creative Associate, Creative & Media Strategy

Kantar Singapore

Apr 2026 – Present
Analyst, Creative & Media Strategy

Kantar Singapore

Nov 2024 – Mar 2026
System Analyst Trainee

Visa Inc.

Oct 2023 – Oct 2024
Centre Advisor & Education Therapist

Dyslexia Association of Singapore

Jun 2020 – Sep 2023

Education

Bachelor of Arts

Nanyang Technological University

Psychology with a Minor in Linguistics and Multilingual Studies · 2016 – 2020

Skills

<3 months

Creative Testing Consumer Insight Media Measurement Creative Direction Marketing Campaigns Brand Communication

Tools / apps / platforms

<3 months

Canva Microsoft Office IBM SPSS Statistics

Languages

Not stated

English Speak Mandarin Speak

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