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HK

H S Azgar Ali Khan

Digital Marketing & E-commerce Analytics Specialist

Bangalore, Karnataka, India

@azgaralikhan22371210

LinkedIn

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About

Results-driven digital marketing and e-commerce analytics professional with 7+ years of experience in campaign performance analysis, media planning, and data-driven optimization. Experienced in SQL, Advanced Excel, GA4, and Power BI, with a strong track record of translating analytics into actionable business recommendations.

Experience

  • Media Analyst
    ROUNDEL (TARGET)
    Oct 2023 – Present

    Analyze brand-level KPIs across programmatic campaigns; extract and compile campaign performance data using SQL and Advanced Excel; build dashboards and client reports; conduct audience and competitive research; collaborate with ad operations, media planning, and account teams; identify customer experience improvement opportunities; assist in project plans and content enhancements.

  • Account Management Analyst
    DATAWRKZ
    Sep 2022 – Oct 2023

    Managed digital marketing strategies across Xandr (AppNexus), DV360, Amazon DSP, and Meta Ads; developed and executed media plans; monitored campaign performance using Advanced Excel and analytics tools; generated campaign reports and billing documentation; collaborated with Sales and Strategy teams; leveraged competitive insights and CSAT data to improve customer experience and content strategy.

  • Marketing Associate PPC
    SALESKEN.AI
    Jan 2022 – Jul 2022

    Managed a monthly PPC budget across Google Ads and LinkedIn; optimized campaigns via A/B testing; applied funnel analysis to improve conversion rates; performed root cause analysis on underperforming campaigns and presented findings to stakeholders.

  • Associate Research & Analytics
    AXA BUSINESS SERVICES
    Apr 2020 – Oct 2021

    Performed data-driven customer due diligence and compliance screening; extracted insights from large datasets to identify risk indicators; coordinated with cross-functional risk and compliance teams to resolve alerts.

  • A1 Analyst
    KPMG GLOBAL SERVICES (KGS)
    Oct 2019 – Apr 2020

    Handled CDDI and CCDR case reviews; conducted screening of clients' IBOs, UBOs, and key controllers; escalated suspicious findings to AML and Financial Crimes Control teams and the Relationship Manager.

Education

  • B.Com
    PRESIDENCY COLLEGE
    Marketing Essentials · 2016 – 2019
  • PUC (XII)
    BAPU PU COLLEGE
    2014 – 2016

Skills

5 to 8 years 5 to 8 years A long stretch - five to eight years.
SQL Data Analysis
2 to 5 years 2 to 5 years Several years of experience.
Risk Analysis Campaign Management
1 to 2 years 1 to 2 years A year or two of steady use.
Media Planning
6 to 12 months 6 to 12 months Most of a year behind them.
A/B Testing Funnel Analysis Performance Marketing

Tools / apps / platforms

2 to 5 years 2 to 5 years Several years of experience.
Microsoft Excel
1 to 2 years 1 to 2 years A year or two of steady use.
Meta Ads
6 to 12 months 6 to 12 months Most of a year behind them.
Google Ads LinkedIn Ads
<3 months <3 months Just getting started - under three months. This is also what shows when a level has not been set.
Google Analytics Microsoft Clarity Google Tag Manager Microsoft Power BI Google Search Console

Courses & certifications

  • Google Analytics · Google Analytics Academy
  • Digital Marketing Course · Udemy
  • PCP Digital Marketing · Digital Academy 360
  • Marketing Essentials · TTD Edge

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