About
Senior digital and social media professional with 10+ years of experience in the MENA music industry, combining artist relationship management, campaign strategy, content planning, and audience growth. Experienced in YouTube/channel operations, rights management, performance analysis, and cross-functional coordination across multiple artist brands.
Experience
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Senior Artist, Content & Digital Operations ProfessionalWARNER MUSIC MENA / QANAWAT MUSIC · Dubai, UAEMar 2016 – Present
Manage artist relationships and teams, plan and execute release campaigns across Google Ads, YouTube, Meta, TikTok and Snapchat Ads, develop content strategies from analytics, and lead cross-functional coordination across multiple artist brands. Oversee YouTube channel growth, CMS / Content ID operations, metadata workflows, and music video production coordination.