Ayaz Aftab

Ayaz Aftab

Performance Marketing & E-commerce Growth Lead

Kolkata, West Bengal, India

@ayazaftab22353315

0 followers

Looking for jobs Open to relocating

About

Performance marketing and e-commerce specialist with 5.5+ years of experience scaling D2C, B2B, and marketplace brands. Experienced in paid media, CRO, analytics, and retention workflows across Meta, Google, Shopify, WooCommerce, and CRM platforms.

Experience

  • Performance Marketing & E-commerce Specialist
    FFACE (GM Modular & Decoy Luxury Perfumes) · Kolkata, India
    Nov 2025 – Present

    Manage paid media acquisition across Meta Ads and Google Ads, run full-funnel e-commerce operations, scale dynamic product catalog ads, test creative concepts weekly, and set up tracking in Google Tag Manager and GA4 with Meta Pixel/CAPI.

  • Digital Marketing Executive (Growth & Operations)
    Jaffri Creations Fountain Decor Pvt. Ltd. · India
    Oct 2023 – Sep 2025

    Generated GMV across D2C WooCommerce and Amazon storefronts, managed paid campaigns, improved organic traffic and Amazon discoverability, and built a YouTube video channel.

  • Performance Marketing & CRO Specialist
    MTEI Services Pvt. Ltd. · India
    Jun 2023 – Oct 2023

    Delivered qualified customer acquisitions, reduced CPA/CPL through A/B testing, and lifted landing page conversion rates using CRO best practices.

  • Digital Marketing Specialist
    HICO Tax Consultant · India
    Jul 2021 – Jun 2023

    Managed Google Search and LinkedIn Ads, configured automated email nurture workflows in HubSpot CRM, and delivered organic traffic growth through content planning and technical search optimization.

Education

Skills

5 to 8 years 5 to 8 years A long stretch - five to eight years.
2 to 5 years 2 to 5 years Several years of experience.
1 to 2 years 1 to 2 years A year or two of steady use.

Tools / apps / platforms

5 to 8 years 5 to 8 years A long stretch - five to eight years.
Google Ads
2 to 5 years 2 to 5 years Several years of experience.
YouTube WooCommerce LinkedIn Ads HubSpot software Meta Ads Manager Amazon Seller Central
1 to 2 years 1 to 2 years A year or two of steady use.
GA4 Shopify Meta Pixel Google Tag Manager
<3 months <3 months Just getting started - under three months. This is also what shows when a level has not been set.
GTM Looker Studio Google Analytics

Languages

Native / Bilingual Native / Bilingual Their first language, or as strong as one.
Hindi Speak · Read · Write
Fluent Fluent Comfortable using it for work.
English Speak · Read · Write

Courses & certifications

  • GA4, AI-Powered Performance Ads & Shopping · Google
  • Certified Digital Marketing Associate · Meta
  • Inbound Marketing & CRM Automation · HubSpot
  • Sponsored Ads & SEO Toolkit · Amazon & Semrush

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