About
Performance marketing and e-commerce specialist with 5.5+ years of experience scaling D2C, B2B, and marketplace brands. Experienced in paid media, CRO, analytics, and retention workflows across Meta, Google, Shopify, WooCommerce, and CRM platforms.
Experience
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Performance Marketing & E-commerce SpecialistFFACE (GM Modular & Decoy Luxury Perfumes) · Kolkata, IndiaNov 2025 – Present
Manage paid media acquisition across Meta Ads and Google Ads, run full-funnel e-commerce operations, scale dynamic product catalog ads, test creative concepts weekly, and set up tracking in Google Tag Manager and GA4 with Meta Pixel/CAPI.
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Digital Marketing Executive (Growth & Operations)Jaffri Creations Fountain Decor Pvt. Ltd. · IndiaOct 2023 – Sep 2025
Generated GMV across D2C WooCommerce and Amazon storefronts, managed paid campaigns, improved organic traffic and Amazon discoverability, and built a YouTube video channel.
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Performance Marketing & CRO SpecialistMTEI Services Pvt. Ltd. · IndiaJun 2023 – Oct 2023
Delivered qualified customer acquisitions, reduced CPA/CPL through A/B testing, and lifted landing page conversion rates using CRO best practices.
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Digital Marketing SpecialistHICO Tax Consultant · IndiaJul 2021 – Jun 2023
Managed Google Search and LinkedIn Ads, configured automated email nurture workflows in HubSpot CRM, and delivered organic traffic growth through content planning and technical search optimization.
Education
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Bachelor of Business Administration (BBA)
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Diploma in Computer Science & Engineering
Skills
Tools / apps / platforms
Languages
Courses & certifications
- GA4, AI-Powered Performance Ads & Shopping · Google
- Certified Digital Marketing Associate · Meta
- Inbound Marketing & CRM Automation · HubSpot
- Sponsored Ads & SEO Toolkit · Amazon & Semrush