Aveek Kumar

About

PGDM graduate with hands-on experience in sales, customer, revenue, and business analytics. Uses SQL, Python, Excel, Power BI, DAX, and statistics to analyze customer behavior, sales performance, and market trends and generate actionable insights.

Experience

• Sales & Marketing Intern
  Rezolv · Gurugram
  Apr 2025 – Jun 2025

  Managed customer outreach, conversations, follow-ups, and site-visit scheduling for residential projects. Evaluated leads and supported sales and marketing decisions using lead and engagement analysis.

Education

• PGDM
  Lal Bahadur Shastri Institute of Management, Delhi
  Research & Business Analytics · Jun 2024 – Apr 2026
• B.Tech
  PDPM Indian Institute of Information Technology Design and Manufacturing, Jabalpur
  Mechanical Engineering · Aug 2018 – Jun 2022

Skills

Tools / apps / platforms

Languages

Projects

• Developing ML Models for Predicting EV Adoption in Indian Cities
  Python, Machine Learning

  Evaluated EV registration and sales data from 2014-2024 to assess EV adoption, penetration, and regional trends. Developed Linear Regression, Random Forest, and Gradient Boosting models for short-term EV sales prediction and implemented adoption scenarios for 2030 fleet outcomes.

• Employee Onboarding & Early Engagement Analytics
  Power BI, DAX

  Analysed 1,000 employees across onboarding, engagement, performance, and attrition dimensions. Built 20+ DAX measures and 5 dashboards to track key HR KPIs and delivered descriptive, diagnostic, predictive, and prescriptive insights.

• E-commerce Revenue Performance Analysis
  SQL

  Analysed customer and transaction data across revenue, acquisition, sales, and product performance dimensions. Used SQL joins, CTEs, CASE statements, and aggregates to identify revenue drivers and sales trends.

• Consumer Analytics – Customer Segmentation & Factor Analysis
  Factor Analysis, K-Means Clustering

  Conducted primary research with 120+ respondents to analyse automobile purchase drivers and consumer preferences. Applied factor analysis and K-means clustering to identify customer segments and translated findings into market entry and targeting strategies.

Courses & certifications

• Business Analyst · Finlatics
• Data Science & Analytics · HP LIFE
• Propensity Modeling Using ML · DesciPr
• Basics of Finance · HP LIFE

⚽ Extracurricular activities

• Joint Coordinator, Cultural Committee, LBSIM

  Coordinated cross-functional teams, vendors, and logistics to execute institute-wide cultural events for 500+ participants. Managed event planning, budgets, and stakeholder coordination to ensure seamless execution and operational efficiency.

• Student Senator, IIITDM Jabalpur

  Represented the student body by coordinating with institute administration to address academic and campus concerns. Led student engagement initiatives and collaborated with stakeholders to improve participation in campus activities.

🎯 Hobbies & interests

• Guitar
• F1 Enthusiast