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AS

Ashutosh Kumar Singh

Digital Marketing Specialist · AI Product Innovator

Berlin, Germany

@ashutoshsingh22258233

LinkedIn

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About

Digital marketing professional with 4+ years of experience across SEO, SEM, paid media, marketing analytics, and growth strategy for UK and US campaigns. Also works as a founder and hands-on AI product builder, contributing to product strategy, LLM-assisted workflows, testing, and go-to-market execution.

Experience

  • Digital Marketing Manager
    CyberXplore
    Apr 2023 – Aug 2025

    Led email and performance marketing initiatives, contributing to a 25% increase in client KPIs within six months. Planned and optimised paid search, social and display campaigns, including Google Ads and Search Ads 360; managed bidding, budgets and responsive search ads. Used Google Analytics, conversion data and dashboards to guide ROI, acquisition and conversion-rate improvements. Conducted keyword and audience research, first-party data segmentation and campaign reporting for UK and US markets.

  • Business Development Executive
    CyberXplore
    May 2021 – Mar 2023

    Supported campaign execution, market research, keyword analysis, lead generation and cross-channel messaging. Contributed to a reported 30% increase in social engagement and 20% follower growth through marketing support. Analysed performance data and worked with marketing and creative teams on growth opportunities.

Education

  • M.A.
    International School of Management (ISM), Berlin
    Digital Marketing · Sep 2025 – Jan 2027
  • MBA
    Amity University, Haryana
    Marketing & International Business · 2022 – 2024
  • B.A.
    Amity University, Gurugram
    English Language and Literature · Jul 2018 – May 2021

Skills

2 to 5 years 2 to 5 years Several years of experience.
SEO SEM Paid Media Marketing Analytics Performance Marketing
<3 months <3 months Just getting started - under three months. This is also what shows when a level has not been set.
SQL Python Testing Search Ads 360 Product Requirements LLM Interaction and Prompting

Tools / apps / platforms

2 to 5 years 2 to 5 years Several years of experience.
Google Ads Google Analytics
<3 months <3 months Just getting started - under three months. This is also what shows when a level has not been set.
Tableau LinkedIn HubSpot software Google Tag Manager

Languages

Fluent Fluent Comfortable using it for work.
English Speak
Basic Basic A few words and simple phrases.
German Speak

Projects

  • Zalando as a Second-Hand Luxury Selling Platform

    Academic research study on resale positioning and brand strategy.

  • Laura AI
    Python

    Independent project for a conversational fragrance recommendation concept combining personal preferences with zodiac-inspired inputs.

Courses & certifications

  • Cybersecurity Fundamentals
  • Anthropic 101 – Introduction to AI Systems & Prompt Engineering
  • AI-Powered Shopping Ads Certification
  • AI-Powered Performance Ads Certification
  • Google Ads Apps Certification

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