Anuj Pandey

BBA Marketing student · Aspiring Digital Marketing Intern

Greater Noida, Uttar Pradesh, India

@anuj_pandey

0 followers

🎓 BBA Marketing at Galgotias University · Graduated 2024

About

Final-year BBA Marketing student with practical experience in digital marketing, brand strategy, B2B lead generation, CRM, and marketing analytics through portfolio projects, job simulations, and a community internship. Skilled in Excel-based analysis, campaign planning, Google Ads, and HubSpot, and seeking a marketing internship.

Experience

Intern

Ineesha Foundation · Greater Noida

May 2026 – Present

Supported community outreach and social-impact initiatives through food, educational materials, and clothing distribution activities. Assisted with teaching and educational support for children during community programs, strengthening communication, teamwork, coordination, and community engagement.

Education

BBA

Galgotias University

Marketing · Sep 2024

Skills

<3 months

STP BANT CRM usage KPI Analysis Lead Scoring B2B Marketing Market research Content Strategy Brand Management Customer Persona Digital Marketing Marketing funnels Product Management Marketing Analytics Dashboard Reporting

Tools / apps / platforms

<3 months

Google Ads Microsoft Excel HubSpot software Microsoft PowerPoint

Projects

B2B Lead Generation & CRM Strategy

Excel, B2B Marketing, CRM, Lead Scoring

Designed an end-to-end B2B demand-generation framework for a fictional SaaS case covering ICP, buyer personas, lead sources, funnel stages, BANT qualification, and CRM pipeline logic through sales handoff. Built a synthetic Excel lead tracker with weighted lead scoring, lead ownership, next-action tracking, pipeline stages, and KPI reporting to demonstrate lead prioritisation and CRM pipeline management.
Brand & Digital Marketing Strategy - boAt

Market Research, STP, 4Ps, Omnichannel, CRM

Developed a proposed brand strategy case study covering competitor analysis, SWOT, STP, customer persona, 4Ps, positioning, and an omnichannel customer journey for an 18-25 student and young-professional audience. Designed the proposed “Find Your Sound” campaign with a 30-day content calendar, social/search/SEO execution plan, CRM journey, and KPI framework across awareness, consideration, conversion, and retention.
Digital Marketing Campaign Analytics Dashboard

Excel, Marketing Analytics

Analysed 60 synthetic multi-channel campaign records across Google Ads, Instagram, Facebook, and YouTube, tracking impressions, clicks, engagement, leads, conversions, ad spend, and revenue. Calculated CTR, Engagement Rate, Conversion Rate, CPL, CPA, and ROAS using Excel formulas; built KPI, platform-wise, and monthly dashboards to compare campaign performance and marketing efficiency.

Courses & certifications

Product Management Job Simulation · Forage · 2026
Omnichannel Marketing Job Simulation · Forage · 2026
Digital Marketing Certification · HubSpot Academy · 2026
Google Ads Search Certification · Google Skillshop · 2026

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