Anjali Dubey

About

Community and ecosystem leader with 5+ years of experience scaling Web3 projects across DeFi, infrastructure, gaming, and social ecosystems. Proven track record in building and operationalizing global communities, driving retention, token participation, and long-term ecosystem engagement.

Experience

• Project Manager
  CryptoPHD
  2021 – Present

  Oversaw execution of Web3 educational initiatives and ecosystem campaigns. Managed cross-functional teams delivering workshops, content programs, and product rollouts, built partnership pipelines with emerging blockchain projects, and structured operational workflows across marketing and community teams.

• Freelance / Contract
  Freelance
  2020 – Present

  Strategic contributor to 50+ Web3, DeFi, gaming, and infrastructure projects. Scaled communities from 0 to 10K+ active members, built ambassador and referral programs, led AMAs, token launches, exchange listings, and product rollouts, and advised founders on community growth and positioning strategy.

• Chief Marketing Officer
  Pop Social
  Jan 2025 – 2026

  Own full-funnel marketing and community growth strategy. Built structured user acquisition pipelines and engagement systems, led strategic KOL partnerships and ecosystem collaborations, and aligned product, growth, and community teams for sustainable expansion.

• Marketing Lead
  CoralApp
  2022 – 2025

  Managed large-scale Telegram and Discord communities with structured moderation systems. Scaled and retained high-engagement user bases through incentive-driven campaigns, executed offline events and product activations, and collaborated with BD and partnerships teams to expand ecosystem presence.

Skills

• Project Management 5 to 8 years
• Influencer Marketing <3 months
• Strategic Partnerships 5 to 8 years
• User Acquisition 2 to 5 years
• Product Launches 5 to 8 years
• go-to-market (GTM) <3 months

Tools / apps / platforms

• Discord 5 to 8 years
• Telegram 5 to 8 years
• YouTube <3 months

Languages

• English Fluent Speak
• Hindi Fluent Speak

🏆 Achievements & awards

• 50+ Web3 projects, including Aster & Infinity Ground

  Led or contributed to more than 50 Web3 projects across DeFi, infrastructure, gaming, and social ecosystems.

• 0 → 100K+ community scale

  Scaled communities from zero to over 100K members.

• Token launches, listings & ecosystem growth

  Supported token launches, exchange listings, and ecosystem growth initiatives.

• Real-life activations & offline campaigns

  Led offline activations and real-world campaigns.

• Promoted to C-suite within 5 years

  Advanced to a C-suite role within five years.