Ananya Pareek

About

Mass Communication student with hands-on experience in content creation, digital storytelling, and brand communication. She has worked across social media management, marketing campaigns, copywriting, and documentary-style content production.

Experience

• Creative Copy Intern
  Leo Burnett
  Apr 2026 – May 2026

  Contributed to copywriting for digital and brand campaigns, including work on Lay’s. Assisted in ideation and execution of advertising content, aligning with brand tone and campaign objectives. Managed on-ground responsibilities for a PepsiCo event, coordinating with teams to ensure smooth execution. Gained exposure to agency workflows, creative strategy, and digital advertising processes.

• Marketing Head
  Soch Et Latte
  May 2025 – Dec 2025

  Led content and marketing strategy across social media platforms to strengthen brand identity and engagement. Led a team of 10 people, planned and executed campaigns, collaborated with creative teams, and analysed audience response. Gained hands-on experience in brand positioning, content planning, and digital marketing strategy.

• Business Development Intern
  Inclusive Media
  Aug 2024 – Oct 2024

  Conducted market research to identify potential clients and analysed gaps in brand marketing and online presence. Managed cold emailing, calling, follow-ups, and personalised outreach to acquire clients. Developed skills in client communication, sales strategy, and understanding business needs.

Education

• Bachelor of Arts in Mass Communication (Honours/Honours with Research)
  Symbiosis Centre for Media and Communication
  Film Production
• Senior Secondary Education
  DPS Indirapuram

Skills

• Digital Advertising <3 months
• Market research 3 to 6 months
• Copywriting <3 months
• Sales 3 to 6 months
• Video Editing <3 months
• Marketing Strategy 6 to 12 months
• Content Creation 6 to 12 months
• Business Development 3 to 6 months
• Social Media Strategy 6 to 12 months
• Event Coordination <3 months
• Brand Communication <3 months
• Design <3 months
• Filming <3 months

Tools / apps / platforms

• Apple Final Cut Pro <3 months
• Canva <3 months
• DaVinci Resolve <3 months

Courses & certifications

• Fundamentals of Digital Marketing · Google
• Summer School through an essay writing competition · British Council

🏆 Achievements & awards

• Awarded 40% Scholarship

  Oxford University scholarship.

⚽ Extracurricular activities

• National Cadet Corps (NCC)

  Member.

• volleyball