About
Results-driven sales professional with 18+ years of experience across FMCG, food & beverage, retail distribution, and field sales. Experienced in area sales management, distributor operations, HoReCa, modern trade, team leadership, and market expansion.
Experience
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AREA SALES MANAGER (SOUTH BENGAL)Hindmark Food Beverage Pvt. Ltd.Feb 2024 – Present
Manage primary and secondary sales operations with accountability for sales representatives, field staff, and promoters. Lead a sales team of up to 15 members across 43 distributors, handle a monthly sales target of ₹2.73 Crore, and oversee HoReCa, Modern Trade, distributor inventory, PJP planning, and performance reviews.
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AREA SALES MANAGER (SOUTH KOLKATA)Orient Beverage Ltd. (Bisleri) · South KolkataDec 2021 – Dec 2023
Monitored daily sales performance and field sales activities, tracked primary and secondary volume growth, expanded distribution density, coached sales executives and PSRs, and structured permanent journey plans to optimize retail touchpoints.
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AREA SALES MANAGER (NORTH BENGAL)Bhavika Commercial Pvt. Ltd. (Ultra Plus Cement) · North BengalJan 2018 – Nov 2021
Managed sales and logistics distribution operations across the North Bengal territory. Handled annual budgeting, strategic target projections, promotional budget allocation, analyzed market performance, and led weekly alignment meetings for operational guidance and team development.
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SENIOR SALES EXECUTIVE (SOUTH 24 PARGANAS)Diamond Beverages Pvt. Ltd. (Coca-Cola) · South 24 ParganasJun 2007 – Dec 2017
Supervised direct sales, brand visibility, and commercial distribution across the assigned product portfolio. Managed field PSRs and Merchandisers, monitored secondary placement and market penetration, supported distributor debt collection and credit control, and handled HoReCa and Modern Trade accounts.
Education
- 2005