Ala Masadeh

About

Industrial executive with 22+ years of leadership across capital-intensive manufacturing environments in the UAE and Jordan. Experienced in operations, CAPEX governance, business transformation, sustainability and strategic development across multi-business industrial portfolios.

Experience

• Technical & Projects Director
  EMSTEEL Group – Emirates Cement
  Apr 2025 – Present
• Operations Director | Full-Scope Industrial Operations
  EMSTEEL Group
  Jun 2023 – Apr 2025
• Senior Works Manager / GM Deputy
  Arkan Building Materials , Emirates Cement & Al Ain Cement
  May 2012 – Jun 2023
• Engineering & Projects Manager
  Cementra
  May 2007 – May 2012
• Head of Methods
  Lafarge Holcim
  Dec 2003 – Apr 2007

Skills

• Project Management
• Operations Management
• Procurement
• Quality Management
• Business Transformation
• CMMS
• Digital Transformation
• Operational Excellence
• Safety Management
• Sustainability
• Manufacturing
• JD Edwards ERP
• Tendering Process

🏆 Achievements & awards

• Sheikh Khalifa Excellence Award, Silver Category · 2020

  Contributed to recognition through operational and organisational excellence initiatives.

• ISO 50001 Certification

  Contributed to the UAE cement industry's first ISO 50001 certification.