About
Art director with a career progression from graphic design into creative leadership, currently leading a team of senior designers at Maestro Group. Experienced in event branding, visual identity, concept development, and creative quality control across major governmental, corporate, cultural, and entertainment projects.
Experience
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Art Director / Head of Creative DepartmentMaestro Group · Saudi Arabia2022 – Present
Lead and mentor a team of four Senior Graphic Designers, set individual objectives and KPIs, evaluate performance, allocate projects, coach creative thinking and decision-making, shape creative concepts and visual development, integrate generative AI into the workflow, and approve final creative packages for handover to project and production teams.
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Senior Graphic DesignerMaestro Group · Saudi Arabia2015 – 2022
Developed visual concepts, event identities, branding systems, and communication materials for major governmental, corporate, cultural, and entertainment projects.
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Graphic DesignerMaestro Group · Saudi Arabia2011 – 2015
Designed visual and printed communication materials for events, exhibitions, conferences, and corporate projects.
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Graphic DesignerReklam Advertising · Alexandria, Egypt2010 – 2010
Produced print materials including flyers, brochures, small booklets, and other marketing collateral.
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Graphic DesignerCotton Club · Alexandria, Egypt2009 – 2009
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Graphic DesignerPyramisa Hotel · Cairo, Egypt2008 – 2008
Education
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2002
Bachelor of Art EducationFaculty of Art Education, Helwan UniversityAwarded by Helwan UniversityArt Education · 2002
Skills
Tools / apps / platforms
Languages
Projects
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First Meeting of Ministers of Defence - Islamic Military Counter Terrorism Coalition
Event branding design.
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Gulf Shield Joint Exercise 1
Event branding design.
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Riyadh Municipality - Founding Day
Event branding design.
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Global Entrepreneurship Congress
Event branding design.
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JOY Forum / Entertainment Industry Forum
Event branding design and execution.
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Digital Government Forum
Concept development and event branding.
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Haramain High-Speed Railway Inauguration
Concept development and event branding.
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F-15 SA Aircraft Inauguration
Concept development and event branding.
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JOY Awards
Logo design and event branding.
🎯 Hobbies & interests
- Photography