Aditi Goyal

About

B.Com (Hons.) student at The Bhawanipur Education Society College with experience in marketing, business development, partnerships, and early-stage venture building. Has co-founded and scaled businesses, led student entrepreneurship initiatives, and delivered growth across digital and B2B channels.

Experience

• Co-Founder
  ADONS MARKETING · Kolkata
  May 2024 – Present

  Built and scaled the agency from 0 to 18+ active clients; generated INR 35L+ cumulative revenue; drove client engagement growth; led a six-person creative and strategy team delivering brand positioning and growth execution.

• Partner
  GO BIG · Kolkata
  Jun 2023 – Present

  Scaled annual revenue by 28% by expanding the B2B client base across FMCG and retail segments; onboarded 35+ enterprise clients; optimised vendor sourcing and production workflows; led pricing and negotiation strategy for bulk orders; introduced a digital inquiry funnel.

• Business Development Specialist
  YOUNITY
  Apr 2025 – Aug 2025

  Identified and onboarded strategic partners; built a qualified-lead pipeline; helped close contract value and refined pitches to improve proposal win rate.

• Marketing Intern
  YOUNITY
  Apr 2023 – Jun 2023

  Spearheaded Instagram and LinkedIn campaigns; executed Meta/Google Ads experiments; built content calendars and competitor benchmarks.

Education

• 2026 MS
  PGP Bharat

  Master's Union

  Management · 2026

  Management
• 2026
  Bachelor of Commerce (Hons.)

  The Bhawanipur Education Society College

  Commerce · 2023 – 2026

  Commerce · 2023 – 2026
• 2023 PM
  Science

  Pratt Memorial School

  2019 – 2023

  2019 – 2023

Skills

Tools / apps / platforms

Projects

• WealthSetu
  Digital vault, investor/nominee audits

  Generational wealth-continuity concept addressing unclaimed shares and dividends, dormant demat accounts, nominee gaps and legal-heir paperwork.

• Daily Brew
  Concept development, ordering flow, subscriptions

  Mood-based takeaway coffee brand focused on personalised ordering, customisation, saved preferences and flexible subscriptions.

• Atelier Sutra
  Website, social media, offline pop-ups

  Luxury embroidered streetwear brand blending Indian hand embroidery with contemporary streetwear; launched three cap designs and built the brand story, website, social media and launch plan.

⚽ Extracurricular activities

• President, Entrepreneurship & Startup Training Committee

  Led a 40+ member core team serving a 1,200+ member student collective; organised workshops, seminars and the inter-college Nexus '23 management fest; founded a paid business-networking community for young entrepreneurs.