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AK

Abhinav Kumar

Lead Analyst · Business Intelligence & Marketing Analytics

Noida, Uttar Pradesh, India

@abhinav_kumar26

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About

Business Intelligence professional with over seven years of experience in research, consumer insights, market analysis, and data-driven strategy. Experienced in leading teams and delivering advanced analytics solutions including media mix modelling, attribution, automated reporting, and cross-functional research for global brands.

Experience

  • Lead Analyst
    Dentsu Global Services
    Jul 2024 – Present

    Provide data-driven insights and strategic guidance for online and offline marketing channels. Designed automated reporting pipelines using GCP, Tableau, and Python; worked on Media Mix Modelling and Multi-Channel Attribution; used SQL and GCP for large-scale analytics; managed a team; coordinated with US stakeholders and clients.

  • Head of Research and Reporting
    Drizzlin Media
    Jun 2021 – Jul 2024

    Led business intelligence reporting, cross-functional research, qualitative and quantitative research, account management, real-time monitoring, and digital listening for global brands.

  • Senior Data Analyst
    Drizzlin Media
    Jun 2018 – May 2021

    Retrieved, analysed, and transformed data; coordinated ad-hoc social listening and reporting requests; developed and maintained databases to extract consumer insights from social media campaigns and lead generation initiatives.

Education

Skills

5 to 8 years 5 to 8 years A long stretch - five to eight years.
Consumer Insight
2 to 5 years 2 to 5 years Several years of experience.
Qualitative Research Business Intelligence Quantitative Analysis
1 to 2 years 1 to 2 years A year or two of steady use.
SQL Python
<3 months <3 months Just getting started - under three months. This is also what shows when a level has not been set.
Competitive Intelligence

Tools / apps / platforms

1 to 2 years 1 to 2 years A year or two of steady use.
Tableau
<3 months <3 months Just getting started - under three months. This is also what shows when a level has not been set.
Slack Notion Sprinklr Microsoft Office Microsoft Power BI

Projects

  • Abbvie (US Healthcare) - DSP Test Deep Dive (Yahoo vs. The Trade Desk)
    SQL, GCP, Tableau

    Evaluated DSP performance across impressions, match rate, reach, audience quality, and early business KPIs; compared Yahoo and The Trade Desk across audience segments and fraud signals.

  • Abbvie (US Healthcare) - Website Impact Analysis (Paid Search & Referring Domains)
    SQL, GCP, Tableau

    Analyzed how website engagement influenced patient conversion and office visits, and evaluated paid search and referring domains as traffic drivers.

🏆 Achievements & awards

  • GATE Qualified · 2015

    Engineering Sciences; AIR 461.

  • National Science Olympiad · 2008

    AIR 8.

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