Manager Shopper Marketing

At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.

This position is not eligible for Visa Sponsorship.

The Manager Shopper Marketing will be responsible for utilizing shopper insights to develop strategic capabilities and marketing activations to drive account-level category growth strategies. This role collaborates with Customer Account Managers, eCommerce Strategists, Commercial Development, Brand Marketing, and Category/Shopper Insights to build brand and category level (multi-brand) Retail Marketing strategies which ensure an optimized Path to Purchase through retail digital media, in-store media, and promotions.

The role is ultimately responsible for driving deep account leadership connectivity to facilitate coordinated campaigns to drive improved return on investment and category growth utilizing Nestle brands.

Primary Responsibilities:

Category Strategy: Product / brand category objectives

• Develop channel and customer-specific retail marketing plans to drive category growth

Customer Strategy: Seen as leader in Shopper insight and strategy, sales performance targets, meeting sales goals, segmentation / resource allocation, improving customer partnerships

• Identify, assess and prioritize retail marketing opportunities based on Division objectives and programs
• Ensure strategic alignment between Nestle priorities and customer priorities, including funding levels, test and learn opportunities, and total customer commercial plan
• Manage relationships with Meijer, HyVee, Giant Eagle, and other customers as assigned by ensuring activation of retail marketing programs in a timely, efficient, and effective manner
• Work closely with creative agency, brand marketing, and commercial development to lead creative development for retail marketing programs
• Develop and manage yearly retail marketing plan end-to-end, including development, execution, reporting, and payment processes with clear KPIs to measure program success

Key Experiences:

• Bachelor’s degree required
• Master’s degree/MBA preferred
• 5 years of brand marketing or direct shopper marketing experience, preferably in CPG
• Agency relationship management experience
• Retail sales experience is a plus
• Travel: 25%

Knowledge:

• Knowledge of interrelationship of key functions and their key initiatives (Sales, Marketing, Finance)
• Demonstrated knowledge of business driving technology solutions (i.e. Circana, Numerator), internal/external industry insights and trends and syndicated market measurements data
• Knowledge of core Business Processes and Fundamentals (Sales/Distribution, Customer Planning and Managing, Financial Reporting, Training, HR Policies, Integrated Commercial Planning)
• Knowledge of qualitative and quantitative research techniques/methods

Requisition ID: 344260

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you’re at the forefront of our minds as we recruit top talent to join Nestlé. The skills you’ve gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at [email protected] or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

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