Customer Technical Insights (CTI) Manager

Job Summary

Lead market & consumer understanding for the Category, apply advanced quantitative & qualitative research methods and techniques to explore and identify unmet needs to serve the process of finding and developing new ideas.

Manage and implement research projects according to R&D innovation process contributing to achieving outstanding product development in the market.

Job Responsibilities

• Consumer Engagement, Research & Technical Insights

Recruit & manage Consumers-in-Love (CiL) database for real-time consumer feedback.

Conduct in-field research & product testing sessions to capture sensory, technical, and consumer insights.

Identify consumer and technical trends, unlocking insights that drive Masan R&D programs.

Benchmark product performance vs. competition and identify improvement opportunities.

Design and lead Technical Habits & Attitude (H&A) studies to translate findings into actionable technical product opportunities.

• Innovation Project & Product Development

Work with R&D and manufacturing to optimize product formulations and packaging.

Design, coordinate, and execute Consumer Technical Insight (CTI) work within product development, including technical test plans, cost evaluation, and timing management.

Ensure alignment of sensory, functionality, and packaging with consumer and business expectations.”

• Market & Competitive Analysis

Identify trends, white spaces & technology impact for new product and packaging opportunities.

Conduct competitive benchmarking & market research to guide portfolio management.

Collaborate with Brand to define target audiences and refine positioning strategies.

Skills

• English in R&D Field
• Data Analytics
• Presentation & Communication

Functional Competencies

• Developing & Maintaining Scientific Knowledge
• Discover Consumer Technical Insights
• Knowledge of utilizing statistical data analysis

Masan’s Core Competencies

• Consumer Centricity
• Innovation
• Ownership
• Passion for winning
• Purposeful Leadership

Masan’s Leadership Competencies

• Business Acumen
• Learning Agility
• Dealing With Ambiguity
• Vision & Strategy
• Talent Catalyst
• Leading The Change
• Integrity & Trust
• Stakeholder Management
• Collaboration
• Planning
• Problem Solving
• Result Driven

Education

• Bachelors in Food Technology or Other relevant fields

Certifications

Conditions of Employment

Physical Requirements

Relevant Industries

Interview Questions