Job Description
Key Responsibilities:
- Oversee day-to-day management of campaigns and ensure brand consistency.
- Facilitate scaling brand and company awareness through various social media channels.
- Plan at large, think and stitch wholesome 360 degree campaigns across platforms.
- Work with the brand to create and implement social media strategies.
- Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Instagram, YouTube, and LinkedIn.
- Ensure progress on all platforms by using analytical tools such as Google Analytics and others.
- Oversee the creating and implementation of the monthly editorial calendar.
Requirements:
- 3+ years of social media management experience.
- Bachelor’s degree in business, marketing, journalism, public relations, or related field.
- Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention.
- Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach, primarily on the digital ecosystem
- Strong understanding of all social platforms and their features.
- Hands-on experience in media promotions to drive strong social reach.
- Stronghold on platform insights and analytics and accordingly using it to tweak the digital strategy.
- A multi-tasker who will be responsible for Instagram and Twitter.
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