Media Relation & Crisis Management – Communications, Shopee

Media Relations:

• Develop and maintain strong relationships with key media outlets and journalists.
• Proactively pitch stories and secure positive media coverage for Shopee.
• Manage media inquiries and requests for information while monitoring media coverage and analyze sentiment.
• Collaborate with Regional PR team in mitigating content & alignment.

Crisis Management

• Identify and assess potential crises and reputational risks.
• Monitor and track emerging issues that could impact Shopee’s reputation
• Develop and implement crisis communication plans while managing media communication during a crisis.
• Act as a contact point of PR to other Depts for the information updates of policies change, sellers’ noise, Ad-hoc projects and support on the CS and internal communications during the crisis management
• Proactively engage with stakeholders (Regional PR, COO team, BoD, etc.) to manage expectations and address concerns.
• Collaborate with cross-functional teams to ensure consistent messaging across all channels.

Cross Function Support

• Support Content team in working on monthly campaign and ad-hoc projects.
• Lias with other stakeholders to support on issue/ crisis management.
• Other tasks assigned by team lead.

Requirements

• Proven Experience: 4+ years of experience in media relations and crisis management.
• Excellent Communication: Outstanding written and verbal communication skills, with the ability to craft clear and concise messages.
• Strong Media Relationships: Existing relationships with key media outlets and journalists.
• Strategic Thinking: Ability to develop and execute effective communication strategies.
• Crisis Management Expertise: Experience in managing crises and protecting corporate reputation.
• Problem-Solving: Ability to think critically and solve problems under pressure.
• Collaborative: Ability to work effectively with cross-functional teams and external partners.