Assistant Brand Manager – LUX Hair Content

• Support Brand Lead to develop LUX engagement strategies based on deep understanding of Chinese young female consumers hair W&C needs, passion points, media consumption habits, market landscape and competitors movement, incorporating LUX guidelines & plans.
• Support Brand Lead to develop LUX content plan, lead to create various engagement content with not only paid/owned media needs but also earned-media ideas, and drive content landing for omni-touch points with great excellence
• Co-work with Media/FIN team and media agency to develop brand content/media investment plan, driving media sufficiency & efficiency
• Co-work with BD team to develop social plan & investment model for NPDs, support on NPD successful launch
• Co-work with experience & CSP team on D4C media exposure/PR communication needs for top customer activations

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• Bachelor’s degree above At least 3 years relevant marketing experience, FMCG preferred (Relevant means solid brand development/social media management experience) ;
• Good fashion/art taste, with consumer love & passion for content creation/development Bias for action;
• Result driven; adaptable with high efficiency, and strong growth mindset
• Fluent in Written and Spoken English