Marketing Strategy Manager (Project Hire)
Job Description
As a Marketing Strategy Manager with the DCP Marketing Team, you will help shape the go-to-market strategies and execution of communication plans across a variety of franchises such as Mickey & Friends, Disney Princess, and Pixar. You’ll partner with internal partners and external agencies across marketing strategy, creative advertising, PR and communications, customer engagement, and franchise/commercial teams. You will be responsible for providing strategic input, building, shaping, and implementing integrated communication plans, evaluating creative, and monitoring and analyzing campaign performance as part of a dynamic marketing team.
Responsibilities/You Will:
- Provide strategic input and drive marketing communication planning for several programs/campaigns
- Be an important contact for a team of partners as it relates to assigned projects
- This includes hosting regular meetings, sharing audience insights and developing/implementing marketing plans
- Maintain a deep subject matter expertise of the consumer to help shape marketing/commercial strategies and campaigns
- Analyze program performance, needs, risk and opportunities and address accordingly
- Track trends, research and consumer insights to guide development of campaign roadmaps and communication plans
- Manage program details and project budgets
- Oversee plan implementation and conduct post-mortem analysis
Basic Qualifications/You Have:
- 3+ years of relevant marketing experience, ideally in Marketing Strategy or Brand Management
- Proficient technical marketing skills to provide strategic input and drive communication planning
- Experience developing partnerships with internal and external team members in a collaborative and inclusive environment
- Expertise in project-managing a portfolio of projects, successfully balancing strategies, details and budgets
- Experience interpreting data and making recommendations based on research and consumer insights
- Experience in social media marketing, digital advertising, experiential and content-based marketing
- Possess excellent written and verbal communication skills and polished presentation skills
- Proficiency in Microsoft Excel, Word, PowerPoint
- An optimistic professional, with a bias for action, who leads by example
Preferred Qualifications:
- Previous work experience in Marketing Strategy, Consumer Packaged Goods (CPG), Advertising Agency or Brand Marketing
- Experience with building national level campaigns
- Knowledge of product development and new product launches
- Experience in marketing to targeted consumer audiences, specifically young families and young adults
- Proficiency in Keynote
Required Education:
- Bachelor’s Degree in Marketing, Business, Communications, or equivalent work experience
Preferred Education:
- Master’s in Business Administration
Additional Information:
Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
The hiring range for this position located in California is $113,800.00 to $152,500.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.