Digital Marketing Manager
Job Description
Walkthruit delivers leading-edge CRE marketing products that help close deals faster. Many of the largest landlords, developers, and brokerages, including Brookfield, Link Logistics, JLL, and
Colliers partner with us across North America.
Our services include a digital advertising platform, marketing videos, virtual tours, and more.
Responsibilities:
- Develop and implement creative social media strategies to enhance our brand presence on LinkedIn and other platforms
- Work with a graphic designer to create engaging and high-quality content, including graphics, videos, and written posts, tailored to our target audience
- Responsible for creating quarterly email newsletter
- Responsible for creating high-value content for our clients and potential clients (For example, a PDF)
- Collaborate with the marketing team to align content with overall marketing goals and campaigns
- Monitor and analyze social media performance metrics to optimize content and engagement
- Stay up-to-date with the latest trends and best practices in social media and content creation
- Brainstorm and generate new and innovative ideas for content to keep our social media presence fresh and engaging
Requirements
- 5+ years of experience in social media content creation, with a strong portfolio showcasing your work
- Proven experience in creating content for LinkedIn, including understanding the platform’s nuances and audience
- Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Figma
- Exceptional creativity and ability to think outside the box
- Strong written and verbal communication skills
- Ability to work independently and as part of a team in a fast-paced environment
- Attention to detail and strong organisational skills
- Experience with social media analytics tools and ability to interpret data to make informed decisions