Digital Marketing Manager for a Fashion Group Company in Australia (Home Based Full Time)

The Company is an online elegant fashion brand ,originally established in Canada in 2012. With their own stores and retail partnerships across Canada and the U.S., they have dressed celebrities and media influencers, making a name for themselves in high-end fashion within North American market. Now, they are relaunching in Sydney, Australia, bringing their signature elegance to a new audience.

Job Description

• Develop & Execute Digital Marketing Strategies – Align marketing plans with business objectives for both B2C and B2B audiences.
• Shopify Management & Optimization – Improve website design, functionality, and identify the best Shopify apps/tools to enhance visibility and user experience.
• SEO & Website Optimization – Improve search rankings and increase organic traffic.
• Paid Advertising Campaigns – Run targeted ad campaigns across Google Ads, Facebook Ads, and LinkedIn Ads.
• Content Creation & AI-Powered Visuals – Use AI tools to generate high-quality digital content for social media, websites, and email marketing.
• CRM & Email Marketing – Manage customer relationships and marketing automation via CRM platforms.
• Performance Tracking & Analytics – Monitor campaign performance, generate reports, and optimize strategies using data insights.
• Competitor & Market Analysis – Stay ahead of trends and analyze competitors’ digital and pricing strategies.
• Lead Generation & Conversion Optimization – Run data-driven campaigns to attract and convert high-quality leads.
• Partnership & Collaboration – Build strategic relationships with media, fashion magazines, bloggers, institutions, stylists, brands, buyers, and influencers to grow brand exposure.
• Social Media Marketing – Create engaging content for Instagram, Facebook, TikTok, Pinterest, LinkedIn, and/or YouTube to drive brand awareness and engagement.

3 Immediate Priorities

• Optimizing Website
• Setting up/Aligning social Media platforms
• Soft launch/Pre-order initiatives

Must Haves

THIS ROLE IS OPEN TO FILIPINO CITIZENS RESIDING IN THE PHILIPPINES ONLY

• 5+ years of experience in digital marketing management roles, preferably in fashion or e-commerce.
• Strong expertise in Shopify (preferred) – Understanding of website improvement, conversion optimization, and apps.
• Strong expertise in SEO, SEM & Paid Advertising – Ability to run successful campaigns on Google, Facebook, LinkedIn, and YouTube Ads.
• Creative Content & AI Marketing Tools – Experience with AI-powered tools to create engaging visual content.
• CRM & Email Marketing – HubSpot preferred, but other platforms are acceptable.
• Social Media & Influencer Marketing – Proven ability to grow audiences across social platforms.
• B2B & B2C Marketing Expertise – Ability to target both individual consumers and wholesale buyers.
• Strategic Partnerships – Experience working with media, stylists, and fashion industry professionals.
• Analytical & Data-Driven – Strong ability to track, measure, and optimize marketing campaigns.
• Must be fluent in English; knowledge of additional languages is a plus.

Home Office Requirements

Please only apply for this role if you have the following home office requirements:

• Perfectly working headset and webcam
• Stable internet connection of at least 5 Mbps to 15 Mbps
• Up to date computer system with a minimum of Windows 8 or Mac OS X
• Quiet room with no distractions or background noises
• A backup plan if the power goes out or if your internet connection becomes unstable during your shift Only applicants meeting the strict criteria above will be contacted.

Connect With Us

https://virtualcoworker.com.ph https://virtualcoworker.com/our-culture https://www.facebook.com/virtualcoworker https://www.linkedin.com/company/virtual-coworker

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