Videographer/Content Creator

• Coordinate & collaborate with marketing, sales & design team to strategically, creatively & tactically achieve brand marketing objectives
• Support the implementation of social media marketing & advertising strategy for company brands
• Plan photography, video and audio projects for all key events and oversee the role out and execution according to the social media strategy.
• Help manage video and audio ad campaigns and ensure proper KPI’s, tracking and analytics are in place and performance is optimized for all campaigns.
• Support the development of social communities with brand’s most ideal consumers
• Support & troubleshoot the external agency with executing in-house & external task
• Oversee paid social campaigns and lead execution of in-house brand’s social media advertising & sales funnel campaigns that drive conversions.
• Cross-functional collaboration with other departments – content, ecommerce, supply chain, customer service
• Ability to art direct & collaborate with design team for on-brand photo, video, graphics, and copywriting for use across digital marketing channels (social, website, email, etc.)
• Able to translate brand messaging & story into relevant social content to increase reach, engagement & build community
• Maintain current knowledge on social media and digital content trends, creating opportunities to engage with current audience and sharing best practices with social media team.
• Coordinate & manage monthly email, text message marketing campaigns
• Research and recommend cross promotion social marketing alliances
• Provide monthly/quarterly reports on industry, market, consumer & competitive social/digital media trends and activities
• Other duties as requested by management

Required Skills/Abilities:

• 2+ years of experience in social media marketing & advertising working in an agency or in-house
• Ability to travel up to 25% during peak times.
• Proven track record of effective and innovative work in the social media space; portfolio is mandatory
• Proven ability to strategize, manage, optimize, and report on organic & paid social programs
• Critical thinker with strong problem-solving skills.
• Ability to manage multiple tasks at the same time, with flexibility to pivot and change focus and direction.
• Experience in building successful brand accounts across social media platforms
• Understanding of new and emerging social and video platforms
• Able to develop creative & innovative social/digital campaigns to drive community development & engagement
• Ability to adapt to change in a fast-moving environment.